aboutface

Elevate Your Lip Routine with Cherry Pick Lip Color Butter Experience a glossy, high-shine lip color that melts onto lips for a visibly pigmented kiss of color. The feel is cushiony and lightweight, so your lips look radiant without heaviness. A touch of fruity...

Meet the About Face Curtain Call Set & Powder Applause Deep This lightweight loose powder is designed to help you achieve a natural, soft-matte finish while keeping shine under control. The Deep shade is part of an inclusive range and is paired with a...

Meet Take A Trip: About Face Fractal Glitter Eye Paint Take A Trip is a lavender-toned liquid eyeshadow from About Face that pairs a mousse-like texture with high-gloss sparkle. In a compact 0.13 oz bottle, it’s designed to glide on smoothly and stay put,...

about-face Brow Artist overview Discover the about-face Brow Artist, a compact brow pencil designed for precise definition with a built-in spoolie for effortless grooming. Weighing just 0.007 oz, this pencil travels light and offers natural-looking fullness in shade Four, the Light Brown option, a...

Introducing Brow Artist – Long-Wear Brow Pencil with Built-In Spoolie The about-face Brow Artist is a compact, precision tool designed to define brows with ease. The pencil glides smoothly, allowing you to sketch hair-like strokes that build a natural-looking frame. Whether you’re aiming for...

about-face Cheek Freak Blush Balm: Buildable Color with Skincare-Forward Hydration Meet a versatile cream blush that glides on with a soft, matte finish and stays true from day to night. The Shagged– Bright Berry shade offers a vibrant, wearable flush that can be subtle...

Meet about-face Cheek Freak Blush BalmThis buildable cream blush hides in plain sight as a compact you can rely on for a versatile, natural mauve flush. The 0.35 oz pot is designed for on-the-go touchups and long wear, giving skin a soft, matte wash...

Elevate Your Lip Look with a Glossy, Hydrating Tint about-face Cherry Pick Lip Color Butter blends a lip-balm feel with a high-gloss finish to deliver a vivid wash of color that never feels heavy. The formula melts onto lips for an instant, comfortable sheen,...

Meet about-face Cherry Pick Lip Color Butter—a glossy, high-shine lip balm that melts onto lips with pigment-rich payoff. This lightweight balm delivers a luminous finish while inviting a touch of color, making it a versatile option for daily wear. The formula blends pomegranate flower...

Elevate your routine with About-Face Curtain Call Set & Ovation Meet a feather-light setting powder designed to refresh your complexion without weighing it down. The formula blends rice powder for oil balance with a corn-based talc alternative for a clean, silicone-free experience. It dries...

Soft Matte, Shine-Control for Everyday Confidence Discover the about-face Curtain Call Set & Smooth Loose Powder Veil, a superfine loose powder designed to keep shine in check while preserving a natural, breathable feel. The airy texture blends seamlessly, creating a velvety-smooth, soft-matte look that...

Experience a glossy, non-sticky lip gloss that feels as good as it looks about-face Light Lock Lip Gloss Adore Me delivers a buttery, mirror-like shine that lasts while keeping the feel light and comfortable. This lip oil-gloss hybrid is designed for everyday wear, combining...

Experience a High-Gloss Lip Glow That Feels as Good as it Looks Meet about-face Light Lock Lip Gloss Such Great Heights, a feather-light lip oil gloss that delivers luminous shine without the sticky residue. The formula glides on with a buttery feel, catching light...

Meet About-Face Matte Fluid Eye Paint Art of Darkness—a high-pigment liquid eyeshadow designed to go from a light wash to a bold statement with a single swipe. The deep black pigment reads true on lids and dries to a velvet matte finish that stays...

Weightless, high-pigment color that lasts about-face Matte Fluid Eye Paint Weightless is a liquid shadow designed to deliver bold pigment in a single swipe, paired with a velvety matte finish that looks refined from morning to night. The formula glides on smoothly, forming an...

Meet the about-face Shadow Fix Eye Primer This lightweight base is engineered to create a smooth canvas for any eyeshadow look, housed in a compact 0.405 oz bottle. A small amount glides on, helping shades appear more vibrant with minimal effort and fuss. Crease-proof,...

Overview aboutface Cherry Pick Lip Color Butter blends the intensity of a glossy lip with the comfort of a nourishing balm. Housed in a compact 0.06 oz tube, it delivers a high-shine kiss of color while helping lips feel soft and supple. The formula...

Fractal Glitter Eye Paint Cherie: Bold Sparkle That Feels as Good as It Looks Meet aboutface Fractal Glitter Eye Paint Cherie, a water-resistant liquid eyeshadow in a vibrant hot pink red. The formula blends a rich, multidimensional sparkle with a light, mousse-like texture that...

AboutFace Matte Fluid Eye Paint in Creamsicle Orange Discover a bold, wearable color in a high-pigment liquid shadow that moves from a soft wash to a dramatic lid. The Creamsicle Orange shade adds warmth and brightness to the eye area, pairing beautifully with neutrals...

Bold, Lifted Lashes with Clean Confidence Introducing the about-face Volumizing Mascara in Jet Black — a formula designed to deliver drama without compromising ethics. The brush glides smoothly, coating each lash with a deep, lacquered finish that can go from day to night with...