Tru Alchemy

Overview Discover the Tru Alchemy Eye Elixir Cooling Eye Treatment Cream, a dedicated 2-pack designed to hydrate, soothe, and brighten the delicate under-eye area. Formulated with caffeine, Hyaluronix (a hyaluronic acid blend), and vitamin C, it targets common signs of daily wear without heavy...

Overview Tru Alchemy Eye Elixir is a cooling eye treatment designed for the delicate skin around the eyes. Formulated with caffeine, Hyaluronix and vitamin C, it aims to hydrate, brighten, and refresh the under-eye area. Light-diffusing technology helps soften the appearance of fine lines...

Overview The Tru Alchemy Lunar Lash Boost Serum is a lightweight formula designed for nightly use. Grounded in Zero Gravity Stem Cell Technology with green tea stem cells, it aims to nourish the lash root as lashes begin to form, helping them look stronger...

Meet Lash24 by Tru Alchemy: A dual lash and brow serum Designed for daily care, Lash24 blends a lengthening serum with an instant primer, giving lashes and brows a visible lift while preparing your lashes for makeup. The lightweight, silky texture glides on with...

Meet Quench Crème, Tru Alchemy’s daily facial moisturizer designed to deliver lasting hydration and a refreshed, more even-looking complexion. This rich yet fast-absorbing formula uses a trio of hydrating powerhouses—hyaluronic acid, polyglutamic acid, and a botanical lipid blend—to help skin feel smoother and look...

Overview Refresh and revitalize dry, damaged hair with the Tru Alchemy Shampoo & Conditioner duo. This carefully crafted pair blends botanical actives with hydrolyzed keratin to help hair feel cleaner, stronger, and more manageable. Designed to work in harmony, the set aims to create...

Elevate your wash routine with a curated, nature-forward shampoo Tru Alchemy Shampoo for Growth, Volume & Scalp Health combines a thoughtfully crafted blend of naturally derived oils, extracts, vitamins, proteins, and amino acids. This formula aims to nourish the hair from root to tip...

Refresh, Volume, and Scalp Wellness with Tru Alchemy Shampoo Discover a naturally derived cleanse designed to support scalp health, hair volume, and overall appearance. Tru Alchemy Shampoo blends tea tree and peppermint essential oils with keratin and saw palmetto in a sulfate- and paraben-free...

OverviewTru Alchemy Spot Check is a fragrance-free, vegan serum designed to support an even tone and a hydrated, radiant complexion. Built around ten purposeful ingredients at their ideal potency, it aims to address visible discoloration and texture in a single, easy-to-use step.What it doesThe...

Reveal a healthier-looking glow with Tru Alchemy Vitamin C Glow Serum Discover a deeply hydrating, dual-action serum built to brighten and refine your skin texture. This activated Vitamin C formula pairs bakuchiol (nature’s plant-based alternative to retinol) with gentle exfoliants—glycolic and lactic acids plus...