Authentic Beauty Concept

Lightweight styling with real feel Authentic Beauty Concept Amplify Mousse is a lightweight, medium hold styling foam designed to boost body and volume without weighing hair down. The vegan formula works for a range of textures, while remaining free from silicones, parabens, microplastics and...

Glow Cleanser: Color-Preserving Cleansing for Color-Treated Hair Glow Cleanser from Authentic Beauty Concept delivers a thoughtful, color-preserving cleanse for color-treated hair. The formula is designed to remove daily buildup while guarding against color fading, so you can enjoy your shade between salon visits. It...

Hydrate Cleanser: a moisture-rich cleanse for normal to dry or curly hairAuthentic Beauty Concept presents the Hydrate Cleanser, a generous 10.1 fl oz bottle designed to restore elasticity and shine without weighing hair down. The formula is performance driven and vegan, formulated to cleanse...

Hydrate Conditioner: Lightweight Moisture for Normal to Dry or Curly Hair Meet Hydrate Conditioner, a lightweight daily moisturizer designed to refresh normal to dry or curly hair without weighing it down. Crafted by Authentic Beauty Concept, this formula sits at the intersection of performance...

Hydrate Lotion: Lightweight, Shine-Ready Hair Meet Hydrate Lotion, a lightweight leave-in designed to add shine while supporting your styling routine. It targets everyday frizz and helps hair feel manageable without weighing it down. This vegan formulation aims to deliver smoothness and a healthy-looking gloss...

Overview Authentic Beauty Concept's Solid Pomade is a solid, yet flexible styling companion designed for day-to-day looks. It delivers a balanced medium hold, a moldable texture, and a luminous shine that enhances hair without weighing it down. The formula prioritizes vegan performance and mindful...