100% pure

Pink Canyon Matte Lipstick: Hydrating, Full-Coverage Color Pink Canyon is a dusty pink shade developed with fruit-pigmented technology that uses pigments derived from grape, cherry, blueberry, and peach. This blend delivers a vibrant yet natural tone and introduces antioxidants to lips without overstating claims....

Daily luxury cleansing for the whole bodyFrom the moment you open the bottle, the light citrus coconut aroma sets a fresh mood for your shower. The formula relies on a coconut oil base to create a creamy foam that lifts away dirt and oil...

Experience the 100% PURE Coconut Milk Restorative Shampoo, a sulfate-free formula designed to hydrate dry, damaged hair while delivering a gentle cleanse. The creamy coconut foam glides across your scalp, inviting a soothing rinse that leaves hair more supple and visibly shinier. The blend...

Experience a coconut-inspired hand cream designed to deliver lasting daily hydration. This vegan, cruelty-free formula blends shea butter, cocoa butter, and lightweight emollients to create a soft, cushiony feel that absorbs without heaviness. The result is a comfortable, nourished surface that smells faintly tropical...

Luxurious hydration for everyday skin care Discover deep, comforting moisture with 100% PURE Coconut Whipped Body Butter. This lightweight, whipped formula glides on smoothly and sinks into skin, delivering lasting nourishment without a heavy or greasy finish. The result is skin that feels softer...

Smart-Tinted Skin Care with Fruit-Pigmented Pigments Meet the 100% PURE Cream Foundation Concealer in Sand, designed for light to medium skin with neutral undertones. This shade leverages fruit-pigmented technology—color sourced from antioxidant-rich fruits and veggies—to deliver a tinted cream that honors both beauty and...

A Shade Designed for Fair Skin with Pink Undertones The 100% PURE Alpine Rose Fruit Pigmented Healthy Foundation is crafted for lighter complexions. It relies on natural fruit pigments from peach and apricot to deliver color without synthetic dyes, creating a believable, skin-like tone...

Restore and Nourish Thirsty Hair with 100% PURE Glossy Locks Repair Conditioner Meet a nutrient-rich conditioner cream designed to renew dry, damaged hair with a natural blend of coconut oil, biotin, aloe, hyaluronic acid, avocado butter, and passionfruit. The texture feels creamy and luxurious,...

Discover the 100% PURE Green Tea EGCG Concentrate Face Cream, a lightweight daily moisturizer that blends antioxidant-rich botanicals with a fast-absorbing base. This formula pairs green tea EGCG concentrate with nourishing oils to deliver a refreshing finish that leaves skin feeling soft, supple, and...

Overview Meet the 100% PURE Healthy Foundation in White Peach, a lightweight liquid with a natural, full-coverage look tailored for light skin with a warm undertone. Built on fruit-pigmented technology, this shade blends seamlessly while delivering a soft, healthy-looking finish. The formula feels breathable...

Experience radiant color with 100% PURE Healthy Foundation Shade and technology come together in a formula designed for tan skin with neutral undertones. The foundation is tinted with the world’s first globally patented fruit pigmented technology, offering a natural, radiant match while delivering antioxidants...

Meet your new everyday foundation100% PURE Healthy Foundation blends science and fruit-powered color to deliver full-face coverage with a lightweight, breathable feel. The Sand shade is designed for light-to-medium skin with neutral undertones, offering a natural, skin-like match while incorporating antioxidant-rich fruit pigments.Radiant color...

Overview Introducing 100% PURE Hydra Drench Cream, a daily facial moisturizer crafted for all skin types. This lightweight, plant‑based formula blends vegan hyaluronic acid with rose water and nopal cactus extract to deliver comfortable hydration without a heavy, greasy feel. Key benefits FOR OILY...

Discover the 100% PURE Kelp & Mint Volumizing Conditioner, a plant-based formula designed to hydrate and refresh dry, damaged or thinning hair. Sea kelp adds lightweight lift while a cool peppermint note awakens the senses, helping you feel refreshed as you care for your...

Purifying Detox for Hair with Natural Power Reveal healthier-feeling strands with a plant‑based cleanse designed for dry, damaged, or thinning hair. The Kelp & Mint Volumizing Shampoo blends sea kelp, peppermint essential oil, and herbal extracts to invite body, texture, and a natural shine...

Revitalize dry, thinning hair with a volumizing cleanse Experience a refreshing, plant-powered wash designed to add volume and clarity without stripping moisture. 100% PURE Kelp & Mint Volumizing Shampoo blends sea kelp with peppermint and botanical extracts to deliver plump hydration and a vivid,...

Overview Discover Cranberry Glow, a true cranberry-red lip and cheek tint powered by antioxidant-rich fruit pigments. This multitasking cream glides on semi-sheer, blending seamlessly to enhance your natural tone without relying on synthetic dyes. The versatile formula works for lips and cheeks, offering a...

Elevate Your Everyday Lip Look Meet 100% PURE Lip Glaze in Sultry—a carmine-free tinted lip balm that brings a warm peach brown tint to your lips. The shade is designed to enhance natural lip color rather than mask it, with pigment derived from plant-based...

Meet Naked: a sheer, peachy nude lip gloss for everyday radiance Naked from 100% PURE delivers a warm peachy nude tint that reads as natural on most skin tones. It is pigmented with antioxidant-rich fruits rather than synthetic dyes, offering a subtle color that...

OverviewPink Caramel lip gloss offers a sheer nude, rosy brown tint derived from antioxidant-rich fruits rather than synthetic dyes. The lightweight, travel-friendly 0.14 fl oz tube makes it easy to refresh your look anywhere. The formula blends fruit pigments for a natural glow that...