Meet 100% PURE 2nd Skin Concealer Shade 2 Designed for light-to-medium complexions with neutral undertones, Shade 2 blends effortlessly, delivering a natural, skin-like finish. The concealer is fruit-pigmented, using peach and apricot-derived tones rather than synthetic dyes, which helps keep the color warm and...

Introducing the 100% PURE 2nd Skin Concealer in Shade 3, crafted for medium skin tones with warm gold undertones. The formula relies on fruit pigments, including peach and apricot, rather than synthetic dyes, to deliver a natural-looking correction that blends with your complexion. Experience...

Discover 100% PURE 2nd Skin Concealer Shade 4Designed for medium skin with warm olive undertones, this liquid concealer uses fruit pigments to create a natural balance that won’t read as heavy or mask-like. The lightweight texture aims to glide on smoothly, delivering comfortable wear...

Meet 100% PURE 2nd Skin Concealer Shade 5 Discover a lightweight, fruit pigmented concealer crafted for medium‑tan skin with neutral tan undertones. Shade 5 blends with your natural color using real fruit pigments like peach and apricot, avoiding synthetic dyes. The result is a...

Discover a natural-looking solution with 100% Pure’s 2nd Skin Concealer in Shade 7. Crafted for deep skin tones with cool to neutral undertones, this fruit-pigmented formula blends into a seamless finish that feels lightweight while delivering impressive coverage. Each drop is designed to look...

Meet 100% PURE 2nd Skin Foundation Shade 4 Experience a weightless foundation that blends seamlessly into your skin, delivering a natural satin finish with a breathable, skin-like feel. Shade 4 is warm with an olive undertone, crafted with fruit pigments such as peach and...

Meet 100% PURE 2nd Skin Lightweight Serum Foundation in Shade 1 Discover a feather-light, fruit-pigmented foundation designed to even tone with a satin finish that looks like your skin—only smoother and more radiant. Shade 1 is suited for fair complexions with a natural yellow...

Meet the 100% PURE 2nd Skin Lightweight Serum Foundation, a feather-light tint designed to move with your skin rather than sit on top of it. Shade 5 sits at a neutral-peach balance, crafted to complement tan complexions while preserving your natural warmth. This isn’t...

Color meets skincare in Alpine Rose Designed for fair skin with a cool undertone, Alpine Rose uses a globally patented fruit-pigmented technology that blends color with antioxidants from fruits and vegetables. The shade harmonizes with pale complexions while delivering a natural, balanced baseline for...

Tan Shade with Fruit Pigmented Technology Discover a soft, warm tan that blends with a range of skin tones. The formula uses a world class, patent protected fruit pigmented technology that brings antioxidants and vitamins to the surface, helping to create a nourishing base...

Introducing 100% PURE Bamboo Blur Powder, a feather-light setting powder that refines the complexion without masking your natural skin. The translucent, colorless finish provides sheer coverage that lets your true tone show through, enhanced by fruit pigments for a light, fresh look. Bamboo silica...

All-in-One Makeup Meets Skincare Meet the Luxe Go-To Multitasker for busy mornings. This 100% PURE BB Cream Shade 20 Aglow blends clean moisturizer with makeup, delivering a breathable, luminous finish with skin-loving hydration. Infused with aloe, shea, and vitamin E, the formula carries a...

OverviewDiscover 100% PURE Bright Eyes Masks, a hydrating under-eye patch treatment designed to refresh tired eyes with cooling botanicals and natural caffeine. Packaged as a convenient 5 pair set, these patches offer a quick, soothing moment for your delicate eye area—perfect for mornings or...

Overview Treat your scalp to a refreshing conditioning treatment that purifies while replenishing moisture. 100% PURE Burdock and Neem Healthy Scalp Purifying Conditioner blends mineral-rich kelp with restorative botanicals to refresh dry, damaged hair from roots to ends. Its thoughtful formula is gentle enough...

Step into a refreshing scalp cleanse with the 100% PURE Burdock & Neem Healthy Scalp Shampoo. This replenishing cleanser blends botanical actives with hydrating botanicals to purify, moisturize, and balance the scalp, helping hair feel lighter, softer, and more presentable after wash days. Purify,...

Meet your new scalp care ritual The 100% PURE Burdock & Neem Shampoo blends a clarifying cleanse with nourishing hydration, tailored for dry, itchy, or flaky scalps. Enriched with rose hydrosol, aloe, coconut oil, vitamin E, and provitamin B5, this formula aims to purify...

Why Sahara Lipstick Stands OutMeet Sahara, a cocoa butter matte lipstick that blends color and care in one elegant tube. Built with 100% PURE fruit pigmented technology, this shade is crafted for depth and versatility, delivering a rich, nuanced neutral nude that complements many...

All-in-one color and care Meet Blood Orange, a timeless brick red shade rendered with the brand’s fruit-pigmented technology. Rich in color, it draws from antioxidants found in grape, cherry, blueberry, and peach for a vibrant, multi-dimensional look. Designed to suit a wide range of...

Bold color meets clean care with Marrakesh Meet Marrakesh, a Cocoa Butter Matte Lipstick in a vivid fuchsia that flatters a wide range of skin tones. This shade is colored with the world’s first globally patented fruit-pigmented technology and infused with anti-aging antioxidants sourced...

Pink Canyon Matte Lipstick: Hydrating, Full-Coverage Color Pink Canyon is a dusty pink shade developed with fruit-pigmented technology that uses pigments derived from grape, cherry, blueberry, and peach. This blend delivers a vibrant yet natural tone and introduces antioxidants to lips without overstating claims....