{"product_id":"virtue-de-brassing-shampoo-natural-color-toner-for-all-hair-colors-8-fl-oz","title":"VIRTUE De-Brassing Shampoo: Natural Color Toner for All Hair Colors | 8 Fl Oz","description":"\u003ch2\u003eExperience a color-conscious cleanse\u003c\/h2\u003e\n\u003cp\u003eExperience a color-conscious cleanse that respects your hair's natural beauty. VIRTUE De-Brassing Shampoo uses naturally tinted violet colorants to subtly balance brassy undertones while delivering a gentle cleanse. The lather is non-stripping and soothing, so you can refresh and brighten color-treated hair without sacrificing softness. The formula is designed to work across all shades—from natural brunette to platinum blonde to vivid color-treated tones—offering a versatile option for regular maintenance. The absence of silicones, sulfates, parabens, gluten, phthalates, synthetic colors, and dyes aligns with a vegan, clean-label approach.\u003c\/p\u003e\n\u003ch2\u003eKey benefits you might notice\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNaturally tinted violet color helps balance brassy undertones without harsh processing\u003c\/li\u003e\n\u003cli\u003eNon-stripping lather cleanses while preserving moisture for a soft feel\u003c\/li\u003e\n\u003cli\u003eCompatible with all hair color shades, including color-treated hair\u003c\/li\u003e\n\u003cli\u003eFree from silicone, sulfate, parabens, gluten, phthalates, and synthetic colors or dyes\u003c\/li\u003e\n\u003cli\u003eVegan formulation suited to various preferences and routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use for best results\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair, massage into a gentle lather, and rinse thoroughly\u003c\/li\u003e\n\u003cli\u003eIf you want deeper toning, repeat the process and rinse well\u003c\/li\u003e\n\u003cli\u003eFollow with a color-safe conditioner to seal in moisture and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eReal-world scenarios and routine ideas\u003c\/h2\u003e\n\u003cp\u003eBetween salon visits, this shampoo can help refresh brassy tones and maintain color vibrancy with a balanced cleanse. It’s suitable for weekly use or as a targeted toning step in your color-care routine, especially when you want a subtle violet boost without heavy reformulation. For those who value clean ingredients, the vegan, fragrance-light profile supports a mindful wash that fits into many bathroom shelves. This product pairs well with other color-safe products to create a cohesive maintenance routine that respects hair softness and gloss while helping neutralize dull undertones.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE De-Brassing Shampoo suitable for all hair colors?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it targets brassy tones with a violet tint and gentle cleansing, suitable for natural and color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this product for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage into wet hair, rinse, repeat if needed, and follow with conditioner for moisture balance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":63258784006493,"sku":"B0B922X6T1","price":62.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/virtue-de-brassing-shampoo-bottle-front.jpg?v=1769962606","url":"https:\/\/britishharmonia.co.uk\/products\/virtue-de-brassing-shampoo-natural-color-toner-for-all-hair-colors-8-fl-oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}