{"product_id":"v-co-straight-hair-moisturizing-shampoo-with-peptide-technology-12-oz","title":"V\u0026Co. Straight Hair Moisturizing Shampoo with Peptide Technology, 12 oz","description":"\u003cdiv class=\"seo-section\"\u003e\n  \u003ch2\u003eTailored care for naturally straight hair\u003c\/h2\u003e\n  \u003cp\u003eV\u0026amp;Co. Straight Hair Moisturizing Shampoo is crafted to hydrate, smooth, and boost shine, with a formula designed specifically for straight textures. The result is a lightweight wash that leaves hair feeling soft, refreshed, and ready for styling.\u003c\/p\u003e\n  \u003cp\u003eAt the heart of this shampoo lies Proprietary Peptide Technology paired with aloe juice. This blend helps deliver lightweight hydration and a sleek feel, while a rich mix of peptides, amino acids, proteins, and vitamins supports hair health as you cleanse. The formula is designed to work across hair types and textures, with results that aim to enhance texture without heaviness.\u003c\/p\u003e\n  \u003ch3\u003eWhat you might notice\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eBoosted hydration for soft, touchable strands\u003c\/li\u003e\n    \u003cli\u003eIncreased apparent volume and a radiant finish\u003c\/li\u003e\n    \u003cli\u003eIntensified shine with a smooth, frizz-controlled look\u003c\/li\u003e\n    \u003cli\u003eExtra protection for color-treated or daily-use hair\u003c\/li\u003e\n    \u003cli\u003eLightweight texture that rinses clean and never weighs hair down\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cul\u003e\n    \u003cli\u003eSulfate-free, paraben-free, phthalate-free, gluten-free, and dye-free\u003c\/li\u003e\n    \u003cli\u003eCruelty-free, color-safe, and vegan\u003c\/li\u003e\n    \u003cli\u003ePackaging is easily recyclable and contains up to 65% recycled material\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eV\u0026amp;Co. is a family-owned brand focused on high-performance hair care tailored to your hair type. Your healthy hair journey starts here, with products designed to feel as good as they look. The fragrance is crafted to elevate your shower routine while remaining gentle on hair.\u003c\/p\u003e\n  \u003ch3\u003eHow to use and who it’s for\u003c\/h3\u003e\n  \u003cp\u003eMassage onto wet hair, rinse, and follow with conditioner if you like. This formula targets naturally straight hair seeking hydration, shine, and light frizz control without sacrificing movement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes V\u0026amp;Co. Straight Hair Moisturizing Shampoo unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It combines Proprietary Peptide Technology with aloe juice to hydrate, add shine, and tame straight hair, while avoiding sulfates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for color-safe and vegan routines?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is cruelty-free, color-safe, vegan, and free from sulfates, parabens, phthalates, gluten, and dyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"V\u0026CO","offers":[{"title":"Default Title","offer_id":63335079739741,"sku":"B0D361YV3V","price":26.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/vco-straight-hair-shampoo-bottle.jpg?v=1770449940","url":"https:\/\/britishharmonia.co.uk\/products\/v-co-straight-hair-moisturizing-shampoo-with-peptide-technology-12-oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}