{"product_id":"truss-ultra-hydration-shampoo-hydrating-color-safe-hair-care-for-dry-hair-strength-shine-frizz-control-10-14-oz","title":"TRUSS Ultra Hydration Shampoo – Hydrating, Color-Safe Hair Care for Dry Hair | Strength, Shine \u0026 Frizz Control (10.14 oz)","description":"\u003cdiv\u003e\n  \u003ch2\u003eDaily hydration for every hair type\u003c\/h2\u003e\n  \u003cp\u003eTRUSS Ultra Hydration Shampoo is pH balanced to provide a gentle, refreshing cleanse that nourishes dry or damaged hair. The formula is safe for all textures and uses collagen and soy to support elasticity and a smoother feel from root to tip.\u003c\/p\u003e\n  \u003cp\u003eSmart ingredients work behind the scenes. H300 technology helps reduce frizz and shield against humidity, while cottonseed oil and sweet almond oil add slip and softness, helping strands feel calmer as they dry.\u003c\/p\u003e\n  \u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eMoisture with a lightweight feel that suits most hair types without weighing hair down.\u003c\/li\u003e\n    \u003cli\u003eFrizz control and humidity defense to maintain smoothness in damp conditions.\u003c\/li\u003e\n    \u003cli\u003eColor-safe care that helps preserve tone while providing moisture for processed or highlighted hair.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eColor-safe nourishment for color-treated hair\u003c\/h3\u003e\n  \u003cp\u003eUltra Hydration delivers a gentle cleanse that protects color-treated strands, whether chemically processed, highlighted, bleached, or naturally dry. The formula is salt-free, dye-free, and lead-free, designed with daily use in mind.\u003c\/p\u003e\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eMassage a small amount through wet hair, focusing on mid-lengths to ends.\u003c\/li\u003e\n    \u003cli\u003eFor added frizz control or dry hair, leave the lather in for two minutes before rinsing.\u003c\/li\u003e\n    \u003cli\u003eRinse, repeat if needed, and follow with Ultra Hydration Conditioner for softer results.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eTRUSS remains a trusted name in hair care, with products available in over 22 countries and a focus on thoughtful, performance-driven formulas that aim to support healthy-looking, vibrant hair year after year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is designed for diverse hair types and textures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is color-safe and helps maintain tone while providing hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":63258692354397,"sku":"B01M7XSSH0","price":49.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/truss-ultra-hydration-shampoo-bottle-front.jpg?v=1769961539","url":"https:\/\/britishharmonia.co.uk\/products\/truss-ultra-hydration-shampoo-hydrating-color-safe-hair-care-for-dry-hair-strength-shine-frizz-control-10-14-oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}