{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-to-full-coverage-under-eye-brightener-shade-ktown-7-0","title":"Tower 28 Swipe Serum Concealer – Hydrating Medium-to-Full Coverage + Under Eye Brightener (Shade KTOWN 7.0)","description":"\u003ch2\u003eMeet Tower 28 Swipe Serum Concealer\u003c\/h2\u003e\n\u003cp\u003eExperience a concealer that glides on with the ease of a serum while delivering medium-to-buildable coverage. Shade 7.0 KTOWN reads as a true medium with neutral undertones, designed to blend seamlessly into a range of skin tones without settling into dryness or emphasizing texture.\u003c\/p\u003e\n\u003ch3\u003eWhy this concealer stands out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration meets makeup: A serum-inspired slip helps the product move over skin without caking, giving a natural, breathable finish.\u003c\/li\u003e\n  \u003cli\u003eSkin-friendly ingredients: Hyaluronic acid helps maintain moisture, and centella asiatica helps calm the look of sensitive or dry areas.\u003c\/li\u003e\n  \u003cli\u003eSmart pigment technology: Pigments coated in lysine promote a smooth, even appearance that wears well as you go about your day.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic comfort: Lightweight, non-irritating formula designed for sensitive or blemish-prone skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you get\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to be buildable from medium to fuller coverage, allowing you to address dark circles, redness, and minor imperfections while keeping a skin-like finish. The combination of skincare-inspired ingredients works beneath the surface to support a balanced look that feels light on the skin.\u003c\/p\u003e\n\u003ch3\u003eShade KTOWN and usage tips\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eShade KTOWN is medium with neutral undertones, crafted to blend into many complexions.\u003c\/li\u003e\n  \u003cli\u003ePro tip: use one shade lighter to turn Swipe into a true under-eye brightener.\u003c\/li\u003e\n  \u003cli\u003eHow to use: Swipe directly onto areas needing coverage, blend with fingers, a brush, or a sponge, and set with GetSet Powder for longer wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life benefits and lifestyle fit\u003c\/h3\u003e\n\u003cp\u003eWhether you’re prepping for video calls, a daylight brunch, or an evening outing, this concealer aims to offer a comfortable, everyday solution. It’s designed to pair with Tower 28’s skincare-forward approach, delivering a natural finish that shines through in daylight or softer indoor lighting without looking heavy or false.\u003c\/p\u003e\n\u003ch3\u003eBrand philosophy\u003c\/h3\u003e\n\u003cp\u003eTower 28 draws inspiration from the LA lifestyle and real skincare needs. The brand emphasizes safe, high-performance formulas for sensitive skin that blend dermatologist-approved skincare with joyful, inclusive beauty for all.\u003c\/p\u003e\n\u003ch3\u003eKey ingredients at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for hydration and a soft, cushiony feel.\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica to calm and support comfort on sensitive skin.\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments to help create a smooth, natural-looking finish.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formulation designed to wear well on blemish-prone skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 Swipe Serum Concealer suitable for sensitive or dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It provides hydration with skincare-inspired ingredients like hyaluronic acid and centella asiatica, designed for comfortable wear on sensitive or dry skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use the concealer for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Swipe on, blend with fingers, a brush, or a sponge, and set with GetSet Powder for longer wear. Try one shade lighter for under-eye brightening.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63260575629661,"sku":"B0CFWVJS6D","price":38.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-swipe-serum-concealer-ktown-packaging.jpg?v=1769971911","url":"https:\/\/britishharmonia.co.uk\/products\/tower-28-swipe-serum-concealer-hydrating-medium-to-full-coverage-under-eye-brightener-shade-ktown-7-0","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}