{"product_id":"theorie-purple-sage-brightening-conditioner-blonde-silver-hair-anti-brass-formula-800ml","title":"Theorie Purple Sage Brightening Conditioner – Blonde \u0026 Silver Hair, Anti-Brass Formula (800mL)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eThe Theorie Purple Sage Brightening Conditioner is crafted for blonde, bleached, silver, and grey hair. Its color‑safe formula blends Argania spinosa kernel oil (argan), Sclerocarya birrea (marula) oil, and grape seed oil with plant extracts to hydrate strands and gently counter yellowing and brass. Expect a lightweight, glide-on texture that coats each strand for even distribution and smooth handling.\u003c\/p\u003e\n\n\u003ch2\u003eWhat it does\u003c\/h2\u003e\n\u003cp\u003eBuilt to support vibrant, cooler tones, this conditioner targets dullness and yellowing while delivering nourishment. Grapeseed oil and helichrysum extract help revitalize texture and resilience, argan oil nourishes and helps smooth frizz, and salvia officinalis extract aids balance. The result is hair that feels softer, more elastic, and easier to manage—without weighing you down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrightens and restores natural tones in blonde and silver hair.\u003c\/li\u003e\n  \u003cli\u003eNeutralizes brassiness and yellow cast for cooler, more vibrant color.\u003c\/li\u003e\n  \u003cli\u003eColor-safe formula suitable for color and Keratin treated hair.\u003c\/li\u003e\n  \u003cli\u003eNourishes with a trio of natural oils to improve texture and elasticity.\u003c\/li\u003e\n  \u003cli\u003eHelps seal the hair cuticle and reduce frizz for a polished look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cp\u003eSaturate hair generously, focusing on areas with the greatest discoloration. Rinse thoroughly. For enhanced color repair and conditioning, pair with Purple Sage Brightening Shampoo and adjust usage frequency based on discoloration level.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIndication: for blonde and silver hair.\u003c\/li\u003e\n  \u003cli\u003eColor-safe formula works with color- or Keratin-treated styles.\u003c\/li\u003e\n  \u003cli\u003eProfessional-style guidance: apply to the areas needing the most brightening.\u003c\/li\u003e\n  \u003cli\u003ePair with Purple Sage Brightening Shampoo for a coordinated routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eReal-life use scenarios\u003c\/h2\u003e\n\u003cp\u003eUse between color-refresh sessions to maintain cooler tones and prevent brassiness. The conditioner supports smoother, shinier strands with improved feel and resilience, helping you manage daily styling with less frizz and more control.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Theorie Purple Sage Brightening Conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is color-safe and designed for blonde and silver tones, helping neutralize brass while protecting treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Theorie Purple Sage Brightening Conditioner for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Saturate areas with discoloration, rinse thoroughly, and pair with Purple Sage Brightening Shampoo for enhanced color repair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Theorie","offers":[{"title":"Default Title","offer_id":63261703209309,"sku":"B0769X7QC8","price":41.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/theorie-purple-sage-brightening-conditioner-bottle.jpg?v=1769980802","url":"https:\/\/britishharmonia.co.uk\/products\/theorie-purple-sage-brightening-conditioner-blonde-silver-hair-anti-brass-formula-800ml","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}