{"product_id":"shiseido-uv-protective-stick-foundation-spf-37-fair-ivory-natural-finish-uv-defense-9-g","title":"Shiseido UV Protective Stick Foundation SPF 37, Fair Ivory – Natural Finish \u0026 UV Defense (9 g)","description":"\u003cp\u003eShiseido's UV Protective Stick Foundation SPF 37 blends makeup artistry with lightweight sun protection in a portable, easy-to-use stick. The creamy formula glides across the skin, delivering a natural-looking finish with a subtle glow. Its compact 9 g form fits neatly into a purse or travel kit, making it convenient for quick touch-ups during the day. Designed for on-the-go routines, this stick aims to simplify application while offering protective coverage that feels barely there yet looks polished.\u003c\/p\u003e\n\u003ch2\u003eWhy this foundation stands out\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSPF 37 protection provides daily sun coverage in a convenient stick form\u003c\/li\u003e\n  \u003cli\u003eSuperVeil-UV 360 technology helps maintain an even, seamless complexion as you blend\u003c\/li\u003e\n  \u003cli\u003eProfenseCEL technology supports resilience against dryness and external environmental factors\u003c\/li\u003e\n  \u003cli\u003eWater- and sebum-resistant formula helps the finish stay intact through heat, humidity, and activity\u003c\/li\u003e\n  \u003cli\u003eCreamy texture that blends easily for a natural-looking, skin-like glow\u003c\/li\u003e\n  \u003cli\u003eCompact 9 g size is ideal for carry-on beauty routines or desk-side touch-ups\u003c\/li\u003e\n  \u003cli\u003eAligned with a six-step J-Beauty approach, emphasizing cleanse, soften, strengthen, treat, moisturize, and protect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use for best results\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with clean, moisturized skin. Twist the base to reveal product and apply in short strokes where you want coverage\u003c\/li\u003e\n  \u003cli\u003eDot on key areas—forehead, cheeks, nose, and chin—and blend with fingertips, a brush, or a sponge until seamless\u003c\/li\u003e\n  \u003cli\u003eLayer gradually for more coverage if desired, without losing the natural look\u003c\/li\u003e\n  \u003cli\u003eReapply as needed for touch-ups during the day while keeping the finish light and fresh\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether worn alone for a light veil of color or layered beneath other makeup, this foundation aims to offer a natural, radiant look with practical protection. Its design supports a simple, efficient routine, helping you feel prepared for outdoor moments, commutes, or casual outings without heavy residue.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the SPF and finish of the Shiseido UV Protective Stick Foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: SPF 37 provides sun protection with a creamy, natural-looking finish that blends easily.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this foundation resist water or oil, and how does it fit into a routine?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It offers water- and sebum-resistance and complements a protective step in a multi-step skincare approach.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":63259259404637,"sku":"B07VPN74WZ","price":50.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/shiseido-uv-protective-stick-foundation-fair-ivory-bottle.jpg?v=1769965864","url":"https:\/\/britishharmonia.co.uk\/products\/shiseido-uv-protective-stick-foundation-spf-37-fair-ivory-natural-finish-uv-defense-9-g","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}