{"product_id":"shiseido-sports-bb-cream-spf-50-medium-quick-dry-sweat-water-resistant-30-ml","title":"Shiseido Sports BB Cream SPF 50+ Medium – Quick-Dry, Sweat \u0026 Water Resistant (30 mL)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eDesigned for active days, Shiseido Sports BB Cream SPF 50+ in Medium delivers a natural, contoured look that lasts from morning workouts to outdoor errands. The formula dries quickly to help makeup stay in place, and it reacts with moisture to support UVA\/UVB protection as you move through your day.\u003c\/p\u003e\n\u003ch3\u003eKey technology and benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSPORTS BB CREAM that dries sweat-dried quickly to prevent running makeup, with water exposure enhancing sun protection.\u003c\/li\u003e\n\u003cli\u003eNon-sticky, lightweight finish that blends for a natural complexion while delivering a radiant, all-day look.\u003c\/li\u003e\n\u003cli\u003eAdvanced skin care tech like SuperVeil UV360 for even spread and broad UV coverage; WetForce technology strengthens protection when you sweat or get wet.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn real-world use, this product aims to stay put during workouts, gym sessions, or outdoor activities, while contributing to a more even tone and a subtle contour. The formula includes ProfenseCL to help shield skin from environmental stressors and licorice extract to address dark spots over time, complemented by moisturizing ingredients suitable for sweat-prone skin. A citrus floral scent adds a refreshing note during application.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShake well before use. Apply as the last step of your morning routine, then blend evenly across the face.\u003c\/li\u003e\n\u003cli\u003eTo activate WetForce, expose the treated skin to water for about 15 minutes or to perspiration for 30 minutes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy shoppers consider it\u003c\/h3\u003e\n\u003cp\u003eShiseido blends a heritage of J-Beauty with modern protection technology to help you achieve a natural, radiant finish that can hold up under sun and movement. The product is designed for those who want a light, non-greasy feel with real-world performance—without promising guaranteed results.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect daily\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eA lightweight tint that enhances your skin’s natural tone rather than masking it\u003c\/li\u003e\n\u003cli\u003eUV protection that adapts with moisture and activity\u003c\/li\u003e\n\u003cli\u003eA transfer-resistant finish that dries quickly for a comfortable all-day wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is WetForce technology and how does it work here?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: WetForce strengthens UV protection when the skin contacts water or sweat, helping maintain coverage during activity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this BB cream suitable for everyday wear or workouts?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It offers transfer-resistant, quick-dry protection suitable for daily wear and light workouts, with individual results varying by skin type.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":63261155656029,"sku":"B07RQWC4VQ","price":56.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/shiseido-sports-bb-cream-spf50-medium-application.jpg?v=1769977281","url":"https:\/\/britishharmonia.co.uk\/products\/shiseido-sports-bb-cream-spf-50-medium-quick-dry-sweat-water-resistant-30-ml","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}