{"product_id":"rms-beauty-straight-up-volumizing-peptide-mascara-black-lash-lengthening-thickening-waterproof-vegan-cruelty-free-8ml","title":"RMS Beauty Straight Up Volumizing Peptide Mascara – Black | Lash-Lengthening, Thickening, Waterproof, Vegan \u0026 Cruelty-Free (8ml)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eRMS Beauty Straight Up Volumizing Peptide Mascara in Black delivers bold definition with lift and depth. The formula blends a pro peptide complex with conditioning waxes to nourish lashes while you wear it, creating a smooth, comfortable feel from root to tip.\u003c\/p\u003e\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDramatic volume and length with a lightweight, flexible feel\u003c\/li\u003e\n\u003cli\u003e12 hour smudge free wear with a tri locking system to keep lashes defined\u003c\/li\u003e\n\u003cli\u003eLash strengthening peptides help nourish and redensify lashes over time\u003c\/li\u003e\n\u003cli\u003eNourishing formula includes shea butter and natural waxes for smooth, comfortable application\u003c\/li\u003e\n\u003cli\u003eVegan, clean and cruelty free with ophthalmologist testing and without gluten, parabens, sulfates or phthalates\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat to expect in daily use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGlides on smoothly for easy one coat to daily definition\u003c\/li\u003e\n\u003cli\u003eLightweight feel that does not weigh lashes down during busy days\u003c\/li\u003e\n\u003cli\u003eWater resistant design for confident wear in varying conditions\u003c\/li\u003e\n\u003cli\u003eRemovable with a standard makeup remover without tugging or rubbing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWho it is for: anyone seeking more lift, length and visible thickness without sacrificing comfort. It fits everyday routines, travel days, and evening looks alike, offering possibilities rather than guarantees.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is RMS Beauty Straight Up Volumizing Mascara vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is vegan and cruelty-free, and ophthalmologist-tested for comfort.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the mascara wear and is it waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It is designed for up to 12 hours of smudge-free wear and is waterproof.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"RMS Beauty","offers":[{"title":"Default Title","offer_id":63355329347933,"sku":"B094Q38CLV","price":28.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/rms-beauty-straight-up-volumizing-peptide-mascara-black-wand-application.jpg?v=1770613892","url":"https:\/\/britishharmonia.co.uk\/products\/rms-beauty-straight-up-volumizing-peptide-mascara-black-lash-lengthening-thickening-waterproof-vegan-cruelty-free-8ml","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}