{"product_id":"purpose-gentle-cleansing-wash-oil-free-soap-free-sulfate-free-6-fl-oz-pack-of-3","title":"PURPOSE Gentle Cleansing Wash – Oil-Free, Soap-Free, Sulfate-Free, 6 fl oz (Pack of 3)","description":"\u003ch2\u003eGentle cleansing that respects sensitive skin\u003c\/h2\u003e\u003cp\u003ePurpose Gentle Cleansing Wash is a dermatologist-developed foaming cleanser designed to lift away dirt, oil, and makeup without over-drying. The formula is oil-free, soap-free, and sulfate-free, offering a refreshing cleanse that rinses clean and leaves skin feeling fresh and comfortable.\u003c\/p\u003e\u003cp\u003eClinically mild and as gentle as water, this cleanser is positioned for those who need a kinder cleanse without sacrificing performance. Its lightweight, rinse-friendly texture makes it a practical option for daily use, and the gentle profile is suitable for even reactive or sensitive skin types.\u003c\/p\u003e\u003ch3\u003eWhat you experience during use\u003c\/h3\u003e\u003cp\u003eWhen you massage a small amount onto damp skin, a soft, airy foam forms and evenly distributes. The rinse is quick and thorough, leaving behind no heavy residue and a comforting clean sensation.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGentle cleansing formula removes dirt, oil, and makeup without over-drying.\u003c\/li\u003e\n\u003cli\u003eOil-free and soap-free design helps prevent pore irritation and clogged pores.\u003c\/li\u003e\n\u003cli\u003eNo sulfates added for a milder daily cleanse.\u003c\/li\u003e\n\u003cli\u003eLightweight, easy-rinsing texture supports twice-daily use for a fresh complexion.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy people choose it\u003c\/h3\u003e\u003cp\u003eDesigned with sensitive skin in mind, Purpose Gentle Cleansing Wash offers a mild cleansing option that supports daily skincare without harsh effects. The water-like gentleness pairs with practical performance to help you feel clean and comfortable after washing.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClinically proven mildness suitable for sensitive skin.\u003c\/li\u003e\n\u003cli\u003eOil-free and soap-free formula helps maintain a balanced cleanse.\u003c\/li\u003e\n\u003cli\u003eVersatile for morning and evening routines with a residue-free finish.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eDispense a small amount onto damp fingertips, work into a foamy lather, massage over the face, and rinse thoroughly with lukewarm water. Use twice daily for a clean, refreshed start to your skincare routine.\u003c\/p\u003e\u003cp\u003ePack details: Each bottle contains 6 fl oz, and the pack includes three bottles for convenience and value. The formula rinses clean with minimal effort, reducing post-wash residue and drag on the skin.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Purpose Gentle Cleansing Wash suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is oil-free, soap-free, and sulfate-free, designed to cleanse without over-drying, making it suitable for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use Purpose Gentle Cleansing Wash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The lightweight formula is gentle enough for twice-daily use to maintain a fresh, clean complexion.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":63261690397021,"sku":"B01IAELYPM","price":40.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/purpose-gentle-cleansing-wash-foaming-bottle.jpg?v=1769980678","url":"https:\/\/britishharmonia.co.uk\/products\/purpose-gentle-cleansing-wash-oil-free-soap-free-sulfate-free-6-fl-oz-pack-of-3","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}