{"product_id":"pulp-riot-sandstorm-semi-permanent-dye-4-oz","title":"Pulp Riot Sandstorm Semi-Permanent Dye – 4 oz","description":"\u003cp\u003ePulp Riot Sandstorm is a semi-permanent direct dye that delivers bold, fashion-forward color without a long-term commitment. It is designed to mix with other Pulp Riot semi-permanent shades to create a custom hue, giving you room to experiment with intensity and tone while maintaining a vibrant finish.\u003c\/p\u003e\n\n\u003ch3\u003eMixability and color customization\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSemi-permanent direct dye color that can be mixed with any other Pulp Riot semi-permanent shade to create a custom hue.\u003c\/li\u003e\n  \u003cli\u003eDeeper shades fade over about 42 washes, lighter pastels around 25 washes, and neons roughly 25–30 washes.\u003c\/li\u003e\n  \u003cli\u003eFor the brightest and truest color tone, apply to pre-lightened hair.\u003c\/li\u003e\n  \u003cli\u003eVegan and free of ammonia, parabens, gluten, PPD and MEA.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eLongevity and shade behavior\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLongevity varies by shade, with deeper tones lasting longer and lighter shades fading sooner.\u003c\/li\u003e\n  \u003cli\u003eThe formula supports dynamic looks, whether you want a bold statement or a soft, buildable tint.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life use and benefits\u003c\/h3\u003e\n\u003cp\u003eWhether you’re prepping for a festival, a photo shoot, or a weekend refresh, Sandstorm offers a spectrum of possibilities without committing to permanent color. The blendable formula lets you explore multiple looks over time, and the vegan composition aligns with clean beauty preferences for many color enthusiasts.\u003c\/p\u003e\n\n\u003ch3\u003eWhat to expect and care tips\u003c\/h3\u003e\n\u003cp\u003eExpect vibrant color that can be refreshed by applying new shades or re-dyeing. Because results depend on base shade and hair condition, it’s best to start with a plan for how bold you want the final result. Aftercare with color-safe shampoos helps preserve vibrancy between applications.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Pulp Riot Sandstorm and how is it used?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It's a semi-permanent direct dye that can be mixed with other Pulp Riot shades to customize color; apply to pre-lightened hair for brightest tone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pulp Riot Sandstorm vegan and free from common irritants?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the product is vegan and free of ammonia, parabens, gluten, PPD and MEA.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":63355304673629,"sku":"B09V1ZKMGG","price":28.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/pulp-riot-sandstorm-bottle-tilted.jpg?v=1770613421","url":"https:\/\/britishharmonia.co.uk\/products\/pulp-riot-sandstorm-semi-permanent-dye-4-oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}