{"product_id":"primelash-mascara-for-mature-lashes-by-prime-prometics-volumizing-lengthening-hypoallergenic-blue","title":"PrimeLash Mascara for Mature Lashes by PRIME PROMETICS – Volumizing, Lengthening, Hypoallergenic (Blue)","description":"\u003ch2\u003eRediscover confidence with PrimeLash Mascara\u003c\/h2\u003e\n\u003cp\u003ePrimeLash Mascara, developed with input from more than 1,200 women aged 50 and up, centers on comfort, precision, and everyday wear. The non-clumping, hypoallergenic formula is designed for sensitive eyes, delivering noticeable length and lift in just two coats while keeping lashes feeling light and flexible.\u003c\/p\u003e\n\u003ch3\u003eTwo coats, defined results you can see\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eThick, defined, and lifted lashes in two clean coats.\u003c\/li\u003e\n  \u003cli\u003eSmart wand that combs and separates thin lashes, helping you avoid clumping.\u003c\/li\u003e\n  \u003cli\u003eDesigned to withstand hand tremors for steadier application.\u003c\/li\u003e\n  \u003cli\u003eLong-wear formula that stays put through daily activities and evening outings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNourishing base for healthy-looking lashes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNutrient-infused base acts as a lash booster while you wear it.\u003c\/li\u003e\n  \u003cli\u003eNon-drying, pH-balanced, and hypoallergenic formula for comfort and wearability.\u003c\/li\u003e\n  \u003cli\u003eEasy to remove, helping maintain lash integrity and minimize breakage during removal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe mascara features a rich blue shade that complements cool-toned looks, making it a versatile choice for daytime wear or evening events. Real-life scenarios include virtual meetings, social events, and everyday routines where a defined lash line can enhance eye expression without heaviness.\u003c\/p\u003e\n\u003cp\u003eHow to maximize results: apply a light coat, then a second coat with the wand to add volume and length. Allow the first coat to set briefly before the second for a cleaner, clump-free finish. Finish with gentle nightly removal to protect lash health.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is PrimeLash Mascara best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed with input from 1,200+ mature users, it emphasizes comfort, separation, and non-clumping wear for sensitive eyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply PrimeLash to achieve two coats?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a light coat, then a second coat with the wand to add volume and length; allow the first coat to set briefly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":63262557372765,"sku":"B0BG6GKV4B","price":43.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/prime-prometics-primelash-bottle-blue.jpg?v=1769991228","url":"https:\/\/britishharmonia.co.uk\/products\/primelash-mascara-for-mature-lashes-by-prime-prometics-volumizing-lengthening-hypoallergenic-blue","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}