{"product_id":"prime-prometics-primelash-mascara-for-older-women-hypoallergenic-clump-free-long-lasting-brown","title":"Prime Prometics PrimeLash Mascara for Older Women – Hypoallergenic, Clump-Free, Long-Lasting Brown","description":"\u003ch2\u003eDesigned with mature lashes in mind\u003c\/h2\u003e\n\u003cp\u003ePrime Prometics PrimeLash Mascara was developed with input from 1,200 mature queens to address lash challenges many older women notice. The formula emphasizes a non-clumping finish and hypoallergenic properties for sensitive eyes, while delivering noticeable length and volume in two clean coats.\u003c\/p\u003e\n\u003ch3\u003eSmart wand technology for separation and lift\u003c\/h3\u003e\n\u003cp\u003eThe magic wand is designed to comb through tiny lashes, separating them without tugging or brushing too hard. It resists tremors during application, helping you achieve a neat, defined look with fewer clumps or smudges.\u003c\/p\u003e\n\u003ch3\u003eVitamin-enriched base for lash care\u003c\/h3\u003e\n\u003cp\u003eA nutrient-infused base adds conditioning properties that support lash vitality without drying. The formula remains clean and pH balanced, offering a nourishing boost as you build volume and length.\u003c\/p\u003e\n\u003ch3\u003eTwo-coat magic: volume, length, and definition\u003c\/h3\u003e\n\u003cp\u003eApplied in two careful coats, PrimeLash aims to deliver a bold yet natural effect—thicker, defined lashes with an extended length that can open up the eye area. This look is versatile for day-to-night wear.\u003c\/p\u003e\n\u003ch3\u003eRemoval and lash care\u003c\/h3\u003e\n\u003cp\u003eWhen it’s time to remove, the mascara wipes away with minimal effort, reducing friction that can lead to lash breakage. For many users, the formula is gentle enough for nightly use.\u003c\/p\u003e\n\u003ch2\u003eWhat to expect and who it’s for\u003c\/h2\u003e\n\u003cp\u003eWhile results vary by lash type, you may notice a refined lash line with improved visibility of natural lashes. The product is crafted to support sensitive eyes, offer a long-wear feel, and minimize clumps for a more even look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-clumping formula that defines and lifts in two coats\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic, suitable for sensitive eyes\u003c\/li\u003e\n  \u003cli\u003eVitamin-enriched base that nourishes lashes\u003c\/li\u003e\n  \u003cli\u003eEasy-to-remove with reduced lash breakage risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for daily wear, office looks, and special occasions\u003c\/li\u003e\n  \u003cli\u003eDesigned for older lashes seeking more length and volume\u003c\/li\u003e\n  \u003cli\u003eWand helps manage tremors and maintain control during application\u003c\/li\u003e\n  \u003cli\u003eLong-stay formula minimizes midday touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn short, PrimeLash offers a thoughtful blend of care and drama, focusing on real-world needs without promising guaranteed outcomes. If you’re exploring options for defined, longer-looking lashes, this mascara could be a compelling addition to your routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLash suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It uses a hypoallergenic formula designed for sensitive eyes and a nourishing base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats are recommended for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Two coats provide volume and length while minimizing clumps; adjust to your preferred look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":63262556324189,"sku":"B0BG7MWNNN","price":43.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/prime-prometics-primalash-mascara-brown-wand.jpg?v=1769991208","url":"https:\/\/britishharmonia.co.uk\/products\/prime-prometics-primelash-mascara-for-older-women-hypoallergenic-clump-free-long-lasting-brown","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}