{"product_id":"prai-beauty-platinum-firm-and-lift-eye-serum-hydrating-eye-care-0-5-oz","title":"PRAI Beauty Platinum Firm and Lift Eye Serum | Hydrating Eye Care 0.5 oz","description":"\u003ch2\u003eLuxurious under-eye care with platinum-infused hydration\u003c\/h2\u003e\n\u003cp\u003eExperience a premium eye serum that blends platinum with PRAI Extract to nourish delicate skin and revitalize the eye contour. Built around a liquid eye-lift concept and a blend of multi‑peptide powers, this formula aims to visually lift and firm the under-eye area while supporting a smooth, hydrated texture. The result is a fresh, radiant look that can complement your daily skincare and makeup routine without feeling heavy.\u003c\/p\u003e\n\u003ch3\u003eWhat makes this serum stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLiquid eye-lift technology paired with multiple peptides to help the eye area feel firmer and more resilient.\u003c\/li\u003e\n  \u003cli\u003eHydration that lasts: Praisomes and PRAI oil deliver key ingredients over time to help skin stay smooth and supple throughout the day and night.\u003c\/li\u003e\n  \u003cli\u003ePlatinum and PRAI Extract work together to support a rejuvenated appearance, targeting visible sagging and texture for a more even look.\u003c\/li\u003e\n  \u003cli\u003eNulastic Silk adds a luxurious touch, helping to build skin structure, smooth targeted zones, and support elastin around the eyes for a tauter feel.\u003c\/li\u003e\n  \u003cli\u003eEthical skincare: vegan, cruelty-free formulation designed to fit three key collections—Ageless, 24k Gold, and Platinum—so you can choose a solution aligned with your preferences.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use and fit into your routine\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount to the ring finger and gently dab along the orbital bone, avoiding direct contact with the lash line.\u003c\/li\u003e\n  \u003cli\u003eUse morning and night after cleansing and before moisturizer for best absorption.\u003c\/li\u003e\n  \u003cli\u003ePat in with a light tapping motion to encourage product penetration without stretching the delicate skin.\u003c\/li\u003e\n  \u003cli\u003eAllow a moment for the texture to settle before applying makeup, if desired.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you may notice over time\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrated, smoother-looking skin around the eyes with a refreshed feel.\u003c\/li\u003e\n  \u003cli\u003ePossible appearance of reduced sagging and refined texture as the formula works with the skin’s natural rhythm.\u003c\/li\u003e\n  \u003cli\u003eA lightweight, non-greasy finish that can complement makeup wearability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhile individual results vary, this serum is designed to be a thoughtful addition to a daily routine for those seeking hydration, firmness, and a more awake-looking eye contour. It’s not a medical treatment, but it’s crafted to support healthy-looking skin with a focus on feel, texture, and comfort.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What benefits might PRAI Platinum Firm and Lift Eye Serum offer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Potential hydration, lifting feel, and improved texture around the eyes, with time-release delivery of key ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the formula vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, PRAI formulas are vegan and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRAI","offers":[{"title":"Default Title","offer_id":63259246788957,"sku":"B07TVFBFJW","price":56.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/prai-beauty-platinum-firm-lift-eye-serum-bottle.jpg?v=1769965839","url":"https:\/\/britishharmonia.co.uk\/products\/prai-beauty-platinum-firm-and-lift-eye-serum-hydrating-eye-care-0-5-oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}