{"product_id":"phlur-father-figure-natural-deodorant-48-hour-odor-protection-aluminum-baking-soda-free","title":"PHLUR Father Figure Natural Deodorant - 48-Hour Odor Protection, Aluminum \u0026 Baking Soda Free","description":"\u003ch2\u003ePHLUR Father Figure Natural Deodorant\u003c\/h2\u003e\u003cp\u003eMeet a natural deodorant designed to keep you feeling fresh through daily routines and more demanding days. It protects against odor for up to 48 hours and remains free from aluminum and baking soda, aimed at a gentler underarm experience without residue on skin or clothing.\u003c\/p\u003e\u003cp\u003eFrom the first glide to the end of the day, the formula blends active ingredients for comfort and confidence. Salicylic acid helps neutralize odor while supporting smooth skin, arrowroot powder and zinc ricinoleate absorb moisture, and algae with tamanu oil help moisturize for a hydrated feel.\u003c\/p\u003e\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUp to 48 hours of odor control from a natural, clinically tested formula designed to minimize underarm odor and irritation.\u003c\/li\u003e\n\u003cli\u003eAluminum-free and baking soda-free for a gentler feel and reduced irritation risk.\u003c\/li\u003e\n\u003cli\u003eSalicylic acid helps neutralize odor, supports lasting protection, and can smooth and brighten underarm skin.\u003c\/li\u003e\n\u003cli\u003eArrowroot powder and zinc ricinoleate absorb moisture and odor without irritation for a cooler, drier feel.\u003c\/li\u003e\n\u003cli\u003eAlgae and tamanu oil moisturize, keeping skin hydrated and comfortable throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply a thin, even layer to clean, dry underarms. Allow to dry before dressing.\u003c\/li\u003e\n\u003cli\u003eReapply as needed for extended freshness during long days or workouts.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eReal-life benefits\u003c\/h3\u003e\u003cp\u003eIn daily life, this deodorant supports a fresh feel during commutes, gym sessions, meetings, or travel. Its aluminum- and baking soda-free formula aims to reduce irritation while delivering dependable odor control and skin hydration.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PHLUR Father Figure deodorant suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s aluminum-free and baking soda-free, designed to minimize irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What does the 48-hour protection mean in daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It suggests odor protection may last up to 48 hours under typical daily activities.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PHLUR","offers":[{"title":"Default Title","offer_id":63341116686685,"sku":"B0DCLB2JLJ","price":34.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/phlur-father-figure-deodorant-packaging.jpg?v=1770496016","url":"https:\/\/britishharmonia.co.uk\/products\/phlur-father-figure-natural-deodorant-48-hour-odor-protection-aluminum-baking-soda-free","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}