{"product_id":"paul-mitchell-forever-blonde-shampoo-repairs-deep-hydration-for-bleached-hair-10-14-oz","title":"Paul Mitchell Forever Blonde Shampoo – Repairs \u0026 Deep Hydration for Bleached Hair | 10.14 oz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003ePaul Mitchell Forever Blonde Shampoo is a sulfate-free cleansing option designed for bleached and lightened hair. It gently cleanses while nourishing, helping maintain light, bright blonde tones. The formula supports hair health from roots to ends without weighing strands down, making it a practical addition to a blonde routine.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle, sulfate-free cleansing formulated without SLS, SLES, or ALS\u003c\/li\u003e\n  \u003cli\u003eVegan KerActive protein paired with a botanical blend for nourishing care\u003c\/li\u003e\n  \u003cli\u003eHelps hair feel lighter, look brighter, and maintain a healthy appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe revitalizing cucumber fragrance with fruity notes adds a refreshing touch to your shower routine, leaving a clean, uplifting afterfeel.\u003c\/p\u003e\n\u003ch3\u003eHow it works in your routine\u003c\/h3\u003e\n\u003cp\u003eThe shampoo combines KerActive protein with botanicals to deliver nourishment from root to tip while cleansing without harsh detergents. It rinses clean and prepares hair for styling or color maintenance, contributing to a lighter, more manageable feel.\u003c\/p\u003e\n\u003ch3\u003eScent, texture, and sensory details\u003c\/h3\u003e\n\u003cp\u003eThe cucumber-forward fragrance with subtle fruity hints offers a spa-like wash experience that complements blonde upkeep without overpowering the senses.\u003c\/p\u003e\n\u003ch3\u003eReal-life use and results\u003c\/h3\u003e\n\u003cp\u003eUse regularly to help hair feel smooth, appear brighter, and stay light between color visits. The formula is designed to support bleached and lightened hair without sacrificing cleanliness or body.\u003c\/p\u003e\n\u003ch3\u003eUsage tips\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into wet hair, rinse, and repeat if desired\u003c\/li\u003e\n  \u003cli\u003ePair with Forever Blonde Conditioner for enhanced nourishment and tone maintenance\u003c\/li\u003e\n  \u003cli\u003eIncorporate into a routine to help preserve light, bright tones between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEco-conscious packaging\u003c\/h3\u003e\n\u003cp\u003ePaul Mitchell emphasizes environmental responsibility. The packaging uses post-consumer recycled materials, with bottles and jars at 50% PCR and tubes at 25% PCR. These choices aim to improve recyclability; check local requirements for disposal guidance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Forever Blonde Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without SLS, SLES, or ALS for gentler cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the packaging support sustainability?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Packaging uses post-consumer recycled materials to help reduce environmental impact.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":63261624795485,"sku":"B0F9BDZ411","price":37.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/paul-mitchell-forever-blonde-shampoo-bottle.jpg?v=1769979819","url":"https:\/\/britishharmonia.co.uk\/products\/paul-mitchell-forever-blonde-shampoo-repairs-deep-hydration-for-bleached-hair-10-14-oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}