{"product_id":"paul-mitchell-foaming-pomade-light-hold-anti-frizz-for-wavy-curly-coily-hair-5-1-fl-oz","title":"Paul Mitchell Foaming Pomade – Light Hold, Anti-Frizz for Wavy, Curly \u0026 Coily Hair | 5.1 fl oz","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003ePaul Mitchell Foaming Pomade delivers a cloudlike foam that coats and shapes textured hair with a light touch. Designed for waves, curls and coils, it smooths, softens and conditions without weighing strands down. The result is a natural-looking finish with a healthy-looking sheen and reduced frizz, ideal for everyday styling that feels effortless.\u003c\/p\u003e\u003ch3\u003eWho it’s for\u003c\/h3\u003e\u003cp\u003eBest suited for wavy, curly and coily hair types, including coarser textures, offering a versatile option for create-and-define moments from casual texture to more polished shapes.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLight hold that maintains movement without stiffness\u003c\/li\u003e\n\u003cli\u003eSmooths, softens and conditions textured hair\u003c\/li\u003e\n\u003cli\u003eFights frizz while boosting natural shine\u003c\/li\u003e\n\u003cli\u003eLeaves hair with a reflective, healthy-looking finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStart with a small amount on damp hair and work it through from roots to ends\u003c\/li\u003e\n\u003cli\u003eScrunch or finger-comb to enhance waves and curls, then air-dry or diffuse\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFragrance\u003c\/h3\u003e\u003cp\u003eFresh cucumber melon with soft floral notes creates a light, refreshing aroma during styling.\u003c\/p\u003e\u003ch3\u003eSustainability and packaging\u003c\/h3\u003e\u003cp\u003ePackaging emphasizes environmental responsibility with post-consumer recycled PCR materials where possible, alongside low-profile caps and labels designed to improve recyclability. By 2026, bottles may contain 30-50% PCR and tubes 25% PCR; availability varies by region and local requirements should be checked.\u003c\/p\u003e\u003ch3\u003eBrand commitment\u003c\/h3\u003e\u003cp\u003ePaul Mitchell offers salon-quality hair care with a dedication to the professional beauty community, and proceeds support JPMS salons through a dedicated commission on purchases.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Which hair types benefit most from Paul Mitchell Foaming Pomade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for wavy, curly and coily hair, including coarse textures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the packaging environmentally friendly?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Packaging uses post-consumer recycled materials to improve recyclability and reduce impact.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":63340723503453,"sku":"B0009OMNQ6","price":34.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/paul-mitchell-foaming-pommade-bottle.jpg?v=1770490991","url":"https:\/\/britishharmonia.co.uk\/products\/paul-mitchell-foaming-pomade-light-hold-anti-frizz-for-wavy-curly-coily-hair-5-1-fl-oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}