{"product_id":"no7-protect-perfect-foundation-spf-50-birch-shade-12-true-skin-shades","title":"No7 Protect \u0026 Perfect Foundation SPF 50 – Birch Shade | 12 True-Skin Shades","description":"\u003cdiv\u003e\n  \u003ch2\u003eYour Skin, Refined: No7 Protect \u0026amp; Perfect Foundation\u003c\/h2\u003e\n  \u003cp\u003eDesigned to harmonize with a wide range of skin tones, this all-in-one liquid foundation blends with Skin Expert technology that analyzed 1.9M skin tones to help you find a true-skin match. The Birch shade is one of 12 options, tuned to pair with various undertones and textures for a natural, seamless finish. With SPF 50 and antioxidants, it aims to protect while you wear, without compromising on comfort or color realism.\u003c\/p\u003e\n  \u003ch3\u003eWhat it does right away\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eLay the Perfect Base — instantly evens tone, reduces redness, and provides 24-hour hydration for a fresh, comfortable feel.\u003c\/li\u003e\n    \u003cli\u003eLight to Buildable Coverage — a lightweight liquid texture that allows you to layer for more coverage without a heavy look.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eOver time, it refines skin appearance\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003ePerfect Your Skin Over Time — continued use may reduce the visible impact of fine lines and pores, while SPF 50 and antioxidants help shield the surface from daily stressors.\u003c\/li\u003e\n    \u003cli\u003eDesigned with Your Skin in Mind — Skin Expert technology supports a true-skin match across shades, and the formula works well on oily or sensitive skin, pairing easily with other liquid makeup.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eShade range and flexibility\u003c\/h3\u003e\n  \u003cp\u003eWith 12 shades, including Birch, the range is crafted to blend into a spectrum of skin tones for an authentic, balanced finish that looks like your skin—only improved.\u003c\/p\u003e\n  \u003ch3\u003eClinical insights from consumer testing\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e92% reported smoother-looking skin after 12 weeks\u003c\/li\u003e\n    \u003cli\u003e90% saw blemishes instantly concealed after one week\u003c\/li\u003e\n    \u003cli\u003e82% felt their skin looked healthier after 12 weeks\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eHow to wear\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eStart with a small amount at the center of the face and blend outward for a natural veil.\u003c\/li\u003e\n    \u003cli\u003eLayer gradually to build coverage; pair with primer or powder to tailor your look.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eNote: While results vary, the foundation aims to deliver a hydrated base, a balanced color, and a protective SPF 50 shield for daily wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many shades are available for No7 Protect \u0026amp; Perfect Foundation SPF 50?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Twelve shades designed with Skin Expert technology help you find a true-skin match.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What benefits can I expect from using this foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Light to buildable coverage, SPF 50, 24-hour hydration, and a smoothing, pore-blurring effect based on user testing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"No7","offers":[{"title":"Default Title","offer_id":63337093300573,"sku":"B0CMVB6RXL","price":32.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/no7-protect-perfect-foundation-bottle-spf50.jpg?v=1770464604","url":"https:\/\/britishharmonia.co.uk\/products\/no7-protect-perfect-foundation-spf-50-birch-shade-12-true-skin-shades","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}