{"product_id":"morphe-soft-focus-foundation-medium-to-full-coverage-oil-free-12-hour-wear","title":"MORPHE Soft-Focus Foundation – Medium to Full Coverage, Oil-Free, 12-Hour Wear","description":"\u003ch2\u003eIntroducing MORPHE Soft-Focus Foundation\u003c\/h2\u003e\n\u003cp\u003eEngineered for a natural, radiant complexion, this oil-free foundation is skincare-infused and designed to deliver a soft-focus look that subtly minimizes the appearance of uneven texture. Crafted in Italy, it blends into skin with a silky-smooth feel, building from medium to full coverage without looking heavy. The formula is powered by skin-loving ingredients and a sophisticated pigment system intended to diffuse imperfections while maintaining a breathable, comfortable finish.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration meets fade-free color thanks to Hyaluronic Acid, helping skin maintain moisture through the day.\u003c\/li\u003e\n  \u003cli\u003eVitamin E provides antioxidant protection and helps nourish the complexion over time.\u003c\/li\u003e\n  \u003cli\u003ePore-blurring pigments diffuse imperfections for a smoother-looking surface.\u003c\/li\u003e\n  \u003cli\u003eNatural, buildable coverage that suits both everyday moments and lighter makeup looks.\u003c\/li\u003e\n  \u003cli\u003eLong-wearing performance designed to be sweatproof, transfer-proof, and waterproof for up to 12 hours.\u003c\/li\u003e\n  \u003cli\u003eOil-free, fragrance-free, and paraben-free formula suitable for sensitive or reactive skin types.\u003c\/li\u003e\n  \u003cli\u003eLuxe, Italy-crafted formulation that pairs skincare benefits with high-performance pigment.\u003c\/li\u003e\n  \u003cli\u003eForty shade options across undertones to help you find a close match for a seamless blend.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho might love this foundation\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAnyone seeking a natural to enhanced finish without a heavy feel.\u003c\/li\u003e\n  \u003cli\u003eWearers who want buildable coverage that can transition from day to night.\u003c\/li\u003e\n  \u003cli\u003eThose needing a long-lasting formula that can endure warm weather, workouts, or travel.\u003c\/li\u003e\n  \u003cli\u003eShoppers prioritizing an oil-free, fragrance-free, and paraben-free option.\u003c\/li\u003e\n  \u003cli\u003ePeople looking for a product that blends smoothly across a spectrum of shades and undertones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eStart with a small amount and tap or sweep onto the center of the face. Build coverage gradually with a brush, sponge, or fingertips until you reach the desired finish. For extra longevity, set with a light dusting of powder as needed.\u003c\/p\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cp\u003eWhile the formula aims to deliver long wear and a soft-focus effect, results can vary by individual skin type, environment, and application technique. You may experience a natural, breathable finish throughout the day with minimal touch-ups.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is MORPHE Soft-Focus Foundation oil-free and suitable for all-day wear?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the oil-free base is designed for a natural finish with long-wear performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many shades are offered and do they cover different undertones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: There are 40 shades across undertones to help find a match for many skin tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MORPHE","offers":[{"title":"Default Title","offer_id":63261798531421,"sku":"B0C2JYL8B5","price":39.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/morphe-soft-focus-foundation-bottle-closeup.jpg?v=1769981935","url":"https:\/\/britishharmonia.co.uk\/products\/morphe-soft-focus-foundation-medium-to-full-coverage-oil-free-12-hour-wear","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}