{"product_id":"mob-beauty-eyeshadow-m28-matte-rich-brown-plum-vegan-cruelty-free-long-wear","title":"MOB Beauty Eyeshadow M28 Matte Rich Brown Plum – Vegan, Cruelty-Free, Long-Wear","description":"\u003ch2\u003eWhy you’ll love MOB Beauty Eyeshadow M28\u003c\/h2\u003e\n\u003cp\u003eMeet MOB Beauty Eyeshadow \u003cstrong\u003eM28\u003c\/strong\u003e, a matte shade that blends a deep cool brown with a soft plum undertone. This versatile color shines whether you want a precise liner, a seamless crease, or a soft outer corner accent to add depth without harsh edges.\u003c\/p\u003e\n\u003cp\u003eIts understated sophistication makes it a go-to for effortless, everyday drama or more defined evening looks—without sacrificing comfort or skin friendliness.\u003c\/p\u003e\n\u003ch2\u003eTexture, finish, and wear\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eButtery, talc-free formula with rich pigments that blend smoothly and minimize fallout.\u003c\/li\u003e\n  \u003cli\u003eAvocado-treated pigments glide on for a creamy touch and a comfortable, non-drying finish.\u003c\/li\u003e\n  \u003cli\u003eSkin adhesion helps the shade stay put through daily activities without creasing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eClean, cruelty-free, and skincare-infused\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eConsciously formulated clean, vegan, and cruelty-free—free from parabens, petroleum-based ingredients, silicones, gluten, talc, and microplastics.\u003c\/li\u003e\n  \u003cli\u003eIngredients are ethically sourced and aligned with certifications from PETA Vegan and Leaping Bunny Cruelty-Free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSkincare-inspired benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eVitamins C \u0026amp; E are included to support the look while bisabolol and phytoshpingosine may help soothe the skin.\u003c\/li\u003e\n  \u003cli\u003eAmino acids and avocado contribute to a smooth, even texture on the lid.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSustainable packaging design\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eThe eyeshadow pan is made from 100% post-consumer recycled beverage bottles, reducing virgin plastic use.\u003c\/li\u003e\n  \u003cli\u003eThe biodegradable compact is crafted from 100% post-consumer recycled pulp fiber and is home compostable or recyclable after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eShade details and practical uses\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eM28\u003c\/strong\u003e is a matte, rich brown with a soft plum undertone. Use it to line the lash line for a smoky effect, blend into the crease for definition, or apply to the outer corner to sculpt the eye.\u003c\/p\u003e\n\u003ch2\u003eTips for best results\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eApply with a damp brush for more pigment payoff or blend with a clean brush for a softer finish.\u003c\/li\u003e\n  \u003cli\u003eLayer gradually to control intensity and minimize fallout while maintaining smooth adhesion.\u003c\/li\u003e\n  \u003cli\u003ePair with lighter matte or satin shades to create dimension without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is MOB Beauty Eyeshadow M28 vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—M28 is vegan and cruelty-free, certified by PETA Vegan and Leaping Bunny.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes the packaging sustainable?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The pan uses 100% post-consumer recycled beverage bottles, and the compact is 100% post-consumer recycled pulp fiber.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MOB","offers":[{"title":"Default Title","offer_id":63336837841245,"sku":"B0FP5TNXKN","price":32.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/mob-beauty-eyeshadow-m28-matte-rich-brown-plum.jpg?v=1770463095","url":"https:\/\/britishharmonia.co.uk\/products\/mob-beauty-eyeshadow-m28-matte-rich-brown-plum-vegan-cruelty-free-long-wear","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}