{"product_id":"mob-beauty-eyeshadow-m170-matte-soft-neutral-brown-talc-free-vegan-cruelty-free-long-wear-refillable-compact","title":"MOB Beauty Eyeshadow M170 Matte – Soft Neutral Brown, Talc-Free, Vegan, Cruelty-Free, Long-Wear, Refillable Compact","description":"\u003cp\u003eMeet MOB Beauty M170 Matte Eyeshadow in a creamy, mid-tone soft neutral brown. This shade is designed as a reliable everyday wash or crease color that stays true to its matte finish from desk to dinner. The formula is talc-free and vegan, with a buttery, blendable texture that glides on smoothly and adheres to the skin for a long-lasting wearing experience. The shade works beautifully as an all-over wash or as a crease-defining shade, making it a reliable option for both beginners and makeup enthusiasts.\u003c\/p\u003e\n\u003cp\u003eWhat sets M170 apart extends beyond color. Avocado-treated pigments help the color glide on with a silky feel and fade-resistant adherence, so you aren’t chasing a repeat reapplication. The composition also leans into skincare-forward ingredients: antioxidant vitamins C and E to support comfort and anti-inflammatory bisabolol and phytoshpingosine to help soothe the lid throughout wear. Amino acids further support a smooth, comfortable glide, helping the color settle into the skin rather than sitting on top.\u003c\/p\u003e\n\u003cp\u003eIn keeping with mindful packaging, MOB crafts with sustainability in mind. The eyeshadow pan is made from 100% post-consumer recycled beverage bottles, while the biodegradable compact is produced from 100% post-consumer recycled pulp fiber. After use, the compact can be home composted or recycled, minimizing waste as part of a circular beauty approach.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTalc-free formula with rich pigments for smooth payoff and minimal fallout.\u003c\/li\u003e\n\u003cli\u003eConsciously formulated clean, cruelty-free, and vegan — with PETA Vegan and Leaping Bunny certifications.\u003c\/li\u003e\n\u003cli\u003eSkincare-infused actives: vitamins C \u0026amp; E for gentle support, plus soothing bisabolol and phytoshpingosine.\u003c\/li\u003e\n\u003cli\u003eAmino acids and avocado enhance slip and adhesion for a comfortable, crease-resistant wear.\u003c\/li\u003e\n\u003cli\u003eSustainable packaging: 100% post-consumer recycled bottles in the pan and a compostable or recyclable compact.\u003c\/li\u003e\n\u003cli\u003eShade M170 is a matte, soft neutral brown—an everyday staple that works as a wash or crease shade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFor a quick, natural wash: sweep across the lid with a light hand for even color.\u003c\/li\u003e\n\u003cli\u003eTo define: layer along the crease and outer corner for subtle depth.\u003c\/li\u003e\n\u003cli\u003eTo maximize longevity: prime, apply, and optionally reapply thin layers for lasting impact.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re building a minimalist routine or pairing with bolder tones, M170 offers versatility without compromising the clean beauty ethos MOB champions. The refillable compact supports a mindful approach to makeup storage and usage, making it a practical option for daily wear and travel.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is MOB Beauty M170 talc-free and vegan\/cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. M170 is talc-free and certified vegan and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can M170 be used for both everyday washes and crease definition?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. The mid-tone matte works as a soft wash or added crease definition.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MOB","offers":[{"title":"Default Title","offer_id":63336840888669,"sku":"B0FP5PX1TZ","price":32.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/mob-beauty-eyeshadow-m170-matte-soft-neutral-brown-pan.jpg?v=1770463131","url":"https:\/\/britishharmonia.co.uk\/products\/mob-beauty-eyeshadow-m170-matte-soft-neutral-brown-talc-free-vegan-cruelty-free-long-wear-refillable-compact","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}