{"product_id":"madison-reed-color-therapy-pura-deep-conditioning-hair-mask-intense-hydration-keratin-argan-oil","title":"Madison Reed Color Therapy Pura Deep Conditioning Hair Mask | Intense Hydration, Keratin \u0026 Argan Oil","description":"\u003ch2\u003ePremium Hydration meets Color Therapy Pura\u003c\/h2\u003e\n\u003cp\u003eMeet Madison Reed Color Therapy Pura, a color-depositing, deeply hydrating mask designed to refresh tone while nourishing each strand. This formula blends argan oil, keratin, and ginseng root extract to renew softness and shine, all while depositing color where your hair needs it most. It’s a color therapy option that works across shades and textures, but it’s not intended for gray coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey benefits at a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep hydration and radiant shine from argan oil and conditioning ingredients.\u003c\/li\u003e\n  \u003cli\u003eTemporary color refresh that can enhance brunette or auburn tones with warm bronze and chestnut nuances.\u003c\/li\u003e\n  \u003cli\u003eStrengthening support from keratin and ginseng root extract to help fortify strands between color sessions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use Color Therapy Pura\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUse this in the shower after shampoo, in place of conditioner, or 2–3 times per week to maintain color and moisture.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 5 minutes to allow both conditioning and color deposition to work together.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; the more you use it, the more color is deposited, up to the product’s designed balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you might love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you’re seeking an in-shower treatment that hydrates deeply while refreshing tone, Color Therapy Pura offers a luxurious, color-safe option. The formula is sulfate-free, paraben-free, and cruelty-free, aligning with a mindful hair care routine. While it delivers conditioning and color enhancement, results will vary by starting shade and hair texture, and it is not designed for gray coverage. Your hair may feel softer, more manageable, and visibly shinier after use, with color that appears refreshed rather than altered beyond its natural spectrum.\u003c\/p\u003e\n\u003cp\u003eFor best results, pair Color Therapy Pura with your regular Madison Reed color routine and follow the product’s usage guidance to explore subtle tonal possibilities and enhanced moisture over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What does Madison Reed Color Therapy Pura do for hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A color-depositing, deeply hydrating mask that refreshes tone and adds gloss with argan oil, keratin, and ginseng; it is color-safe and not intended for gray coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Color Therapy Pura to maintain color and moisture?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply after shampoo for 5 minutes, replace conditioner every other wash, or use 2–3 times weekly; more frequent use deposits more color; rinse well.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Madison Reed","offers":[{"title":"Default Title","offer_id":63260534440285,"sku":"B09VTJF4HT","price":38.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/madison-reed-color-therapy-pura-bottle-closeup.jpg?v=1769971472","url":"https:\/\/britishharmonia.co.uk\/products\/madison-reed-color-therapy-pura-deep-conditioning-hair-mask-intense-hydration-keratin-argan-oil","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}