{"product_id":"loma-moisturizing-shampoo-33-oz-hydration-color-safe-sulfate-free","title":"LOMA Moisturizing Shampoo 33 oz – Hydration, Color Safe \u0026 Sulfate-Free","description":"\u003ch2\u003eRediscover Moisture for Everyday Hair\u003c\/h2\u003e\n\u003cp\u003eLOMA Moisturizing Shampoo is a generously sized 33 oz bottle designed to bring lasting hydration to hair that can feel dry or thirsty. The formula cleanses without harsh detergents, supporting softness, fullness, and ease of styling across all hair types, with color-safe properties that help preserve vibrancy between washes.\u003c\/p\u003e\n\u003cp\u003eTexture and sensory notes: the shampoo yields a rich, creamy lather that glides through wet hair, releasing a clean, fresh scent that rinses away easily. After drying, hair often feels lighter, smoother, and more manageable, with a noticeable lack of heavy residue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it is and isn’t:\u003c\/strong\u003e LO MA emphasizes clean ingredients and responsible formulation. The shampoo is free from sulfates, parabens, and gluten, and it does not contain sodium chloride. It’s crafted in the USA and ships with an authenticity code to confirm origin and quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey benefits you may notice\u003c\/strong\u003e include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoisture restoration for dry or dull-looking hair\u003c\/li\u003e\n\u003cli\u003eColor-safe cleansing that helps maintain color between salon visits\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, gluten, and sodium chloride, reducing potential irritants\u003c\/li\u003e\n\u003cli\u003eMade in the USA with an authenticity code for confidence in your purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho should consider this shampoo?\u003c\/strong\u003e It’s suitable for all hair types, especially normal to dry hair that benefits from a gentle, hydrating cleanse without harsh detergents.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair, massage into a light lather, then rinse thoroughly\u003c\/li\u003e\n\u003cli\u003eFollow with LO MA conditioner for detangling and additional moisture\u003c\/li\u003e\n\u003cli\u003eAdjust usage to fit your routine, whether daily or a few times per week\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy LO MA stands out\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eParaben- and gluten-free formulation that aligns with sensitive scalp considerations\u003c\/li\u003e\n\u003cli\u003eColor-safe and gentle enough for regular use on color-treated hair\u003c\/li\u003e\n\u003cli\u003eSulfate-free cleansing that respects hair’s natural moisture balance\u003c\/li\u003e\n\u003cli\u003eSodium chloride-free to help protect your hair’s texture and softness\u003c\/li\u003e\n\u003cli\u003eMade in the USA and backed by an authenticity code for assurance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn short, LO MA Moisturizing Shampoo offers a comforting cleanse that supports moisture, shine, and manageability without relying on harsh chemicals. It’s a practical option for everyday care and for refreshing hair between washes, with a focus on real-world use and outcomes rather than guarantees.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is LOMA Moisturizing Shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A hydration-friendly cleanser for all hair types, especially normal to dry, without sulfates, parabens, or gluten.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the product suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is color-safe and designed to cleanse without stripping color, in a sulfate-free formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":63257984565597,"sku":"B00BFW95F8","price":73.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/loma-moisturizing-shampoo-bottle-front.jpg?v=1769955754","url":"https:\/\/britishharmonia.co.uk\/products\/loma-moisturizing-shampoo-33-oz-hydration-color-safe-sulfate-free","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}