{"product_id":"juvias-place-i-am-magic-velvety-matte-foundation-senegal-110-full-coverage-long-wear","title":"Juvia's Place I Am Magic Velvety Matte Foundation Senegal 110 – Full Coverage, Long-Wear","description":"\u003ch2\u003eI Am Magic Velvety Matte Foundation — Senegal 110\u003c\/h2\u003e\n\u003cp\u003eExperience a full-coverage foundation that settles into a velvety matte finish without a heavy, cakey look. The formula is vegan and free from parabens and sulfates, delivering rich pigment that reads natural on a wide range of skin tones. The Senegal 110 shade is crafted to blend smoothly with warmer undertones, helping your true color shine through in everyday light.\u003c\/p\u003e\n\u003cp\u003eDesigned to feel lightweight yet exceptionally blendable, this foundation glides over skin and builds coverage where you want it. A small amount goes a long way, and the finish stays soft rather than flat, making it suitable for diverse lighting conditions, from daylight selfies to evening events. It’s described as waterproof and sweat-proof, offering potential staying power through heat, workouts, or humid days.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFull-coverage matte finish without a cakey appearance\u003c\/li\u003e\n  \u003cli\u003eLightweight, blendable texture that feels comfortable all day\u003c\/li\u003e\n  \u003cli\u003eVegan, paraben-free, and sulfate-free formulation\u003c\/li\u003e\n  \u003cli\u003eWaterproof and sweat-proof for extended wear\u003c\/li\u003e\n  \u003cli\u003e42 shade range spanning deep to fair tones\u003c\/li\u003e\n  \u003cli\u003ePairs well with I Am Magic Concealer and I Am Magic Loose Setting Powder for a complete look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade Range and How It Reads\u003c\/h3\u003e\n\u003cp\u003eWith 42 shades, the line aims to fit a broad spectrum of undertones and skin tones. The Senegal 110 option is designed to read natural on warm-light complexions while still blending seamlessly with nearby shades for a tailored match.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply with a wet beauty sponge or synthetic makeup brush, using sweeping and buffing motions for even coverage\u003c\/li\u003e\n  \u003cli\u003eStart with a small amount and layer to achieve your desired level of coverage\u003c\/li\u003e\n  \u003cli\u003eBlend along the jawline to ensure color harmony with your neck and décolletage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePairing and Routine Tips\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMaximize longevity by pairing with I Am Magic Concealer and I Am Magic Loose Setting Powder\u003c\/li\u003e\n  \u003cli\u003eLayer in breathable steps to maintain a natural, comfortable finish in different lighting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBrand Story\u003c\/h3\u003e\n\u003cp\u003eFounded by Chichi Eburu, Juvia’s Place celebrates bold pigment and African-inspired beauty. The I Am Magic line aims to honor diverse skin tones with vibrant color and thoughtful textures that empower daily confidence.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many shades are available for this foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The line offers 42 shades to fit a wide range of skin tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the foundation water- and sweat-proof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is formulated to be waterproof and sweat-proof for all-day wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Juvia's Place","offers":[{"title":"Default Title","offer_id":63339566367069,"sku":"B0BL2LNKMN","price":33.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/juvias-place-i-am-magic-velvety-matte-foundation-senegal-110-bottle.jpg?v=1770482296","url":"https:\/\/britishharmonia.co.uk\/products\/juvias-place-i-am-magic-velvety-matte-foundation-senegal-110-full-coverage-long-wear","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}