{"product_id":"juvias-place-i-am-magic-velvety-matte-foundation-230-dark-cool-undertone-full-coverage-lightweight-long-wear","title":"Juvia's Place I Am Magic Velvety Matte Foundation 230 – Dark Cool Undertone | Full Coverage, Lightweight, Long-Wear","description":"\u003ch2\u003eDiscover Juvia's Place I Am Magic Velvety Matte Foundation 230\u003c\/h2\u003e\n\u003cp\u003eMeet a lightweight, full-coverage foundation designed for deep skin tones with a cool undertone. Shade 230 from the I Am Magic line blends into the complexion without a heavy or cakey feel, delivering a velvety matte finish that stays true from morning till night.\u003c\/p\u003e\n\u003cp\u003eThe formula is vegan, free from parabens and sulfates, and engineered to withstand everyday challenges. It resists water and sweat, making it a versatile option for warm climates, busy days, or events that demand lasting wear.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFull coverage that layers for a perfected look without becoming heavy.\u003c\/li\u003e\n  \u003cli\u003eVelvety matte finish that reads natural in photos and real life.\u003c\/li\u003e\n  \u003cli\u003eLightweight feel that won’t settle into fine lines or look cakey.\u003c\/li\u003e\n  \u003cli\u003eBlends easily with a damp sponge or synthetic brush for seamless diffusion.\u003c\/li\u003e\n  \u003cli\u003ePigment-rich formula available in 42 shades to fit many skin tones.\u003c\/li\u003e\n  \u003cli\u003eWaterproof and sweat-resistant performance for extended wear.\u003c\/li\u003e\n  \u003cli\u003eVegan, paraben-free and sulfate-free formulation for clean makeup choices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use it is simple: start with a hydrated skincare routine, apply a small amount, and blend outward with a gentle sweeping and buffing motion. For an elevated look, pair with I Am Magic Concealer and I Am Magic Loose Setting Powder to set and brighten specific areas.\u003c\/p\u003e\n\u003ch3\u003eShade 230 and real-world use\u003c\/h3\u003e\n\u003cp\u003eShade 230 is described for dark skin with a cool undertone, offering depth and dimension while keeping the skin's natural radiance. It’s designed to perform well in daylight, indoor lighting, and camera-ready moments alike.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFor long days at work or social events, the foundation works with a primer and setting powder to sustain color accuracy.\u003c\/li\u003e\n  \u003cli\u003eActive days or humid environments benefit from the waterproof formula that resists transfer and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAbout the brand and experience\u003c\/h3\u003e\n\u003cp\u003eJuvia's Place frames its products as a celebration of diverse beauty, rooted in bold pigments and soulful techniques. The I Am Magic line is frequently highlighted for pigment intensity and versatile shade ranges, reflecting the brand's mission to empower makeup lovers to express themselves with confidence.\u003c\/p\u003e\n\u003cp\u003eTip: consider coordinating with the Concealer and Loose Setting Powder from the same line to maximize staying power and uniformity of finish. This foundation invites experimentation—build coverage where you want it, and blend where you want a softer effect.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade range does the foundation offer and where does shade 230 fit?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The line includes 42 shades; shade 230 targets dark skin with a cool undertone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply this foundation for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use a damp sponge or synthetic brush, sweeping and buffing for seamless, buildable coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Juvia's Place","offers":[{"title":"Default Title","offer_id":63339566432605,"sku":"B0BL2MMGRM","price":34.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/juvias-place-i-am-magic-velvety-matte-liquid-foundation-230-bottle.jpg?v=1770482303","url":"https:\/\/britishharmonia.co.uk\/products\/juvias-place-i-am-magic-velvety-matte-foundation-230-dark-cool-undertone-full-coverage-lightweight-long-wear","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}