{"product_id":"just-nutritive-purple-toning-shampoo-for-blonde-gray-white-silver-hair-neutralize-brassiness-hydrate-shine-8-oz","title":"Just Nutritive Purple Toning Shampoo for Blonde, Gray, White \u0026 Silver Hair – Neutralize Brassiness, Hydrate \u0026 Shine (8 oz)","description":"\u003ch2\u003eElevate cool tones with a purpose-built purple toning shampoo\u003c\/h2\u003e\n\u003cp\u003eJust Nutritive Purple Toning Shampoo is crafted for blonde, gray, white, and silver hair, offering a gentle path to cooler, more vibrant color without harsh dyes. Its violet pigment deposits work with your hair’s natural texture to soften brassiness while preserving shine and body, making it a smart addition to a color-aware routine.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNatural violet pigments help neutralize yellow and brassy tones for a cooler look\u003c\/li\u003e\n  \u003cli\u003eHydrating formula enriched with blueberry and blackberry extracts for softer, shinier strands\u003c\/li\u003e\n  \u003cli\u003eSulfate-free and paraben-free, designed for a gentler cleanse\u003c\/li\u003e\n  \u003cli\u003eSafe for scalp and suitable for natural, color-treated, or highlighted hair\u003c\/li\u003e\n  \u003cli\u003eCan be incorporated into your current shampoo routine with minimal disruption\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, and rinse after 1 to 3 minutes to influence tone intensity\u003c\/li\u003e\n  \u003cli\u003eUse once a week or with every other wash to balance brassiness over time\u003c\/li\u003e\n  \u003cli\u003ePair with your regular shampoo or with a conditioner for best-based hydration and softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips for enhanced results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBetween uses, a vinegar rinse can help pigment adhesion and remove buildup without stripping color\u003c\/li\u003e\n  \u003cli\u003eGray hair users may notice improved manageability due to the conditioning blend\u003c\/li\u003e\n  \u003cli\u003eNatural blondes and color-treated blondes can maintain cooler tones with regular, not excessive, use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhile results can vary, this formula aims to deliver a cooler finish, hydrated texture, and balanced tone without relying on synthetic dyes. It complements a thoughtful hair care routine and supports vibrant, true-to-tone color over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who can benefit from Just Nutritive Purple Toning Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Blonde, gray, white, and silver hair can benefit from neutralizing brassiness and cooling tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this purple shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly or with other shampoos; consider a vinegar rinse to support pigment adhesion.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Just Nutritive","offers":[{"title":"Default Title","offer_id":63262055563613,"sku":"B0DBR7MT7P","price":39.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/just-nutritive-purple-shampoo-bottle.jpg?v=1769985085","url":"https:\/\/britishharmonia.co.uk\/products\/just-nutritive-purple-toning-shampoo-for-blonde-gray-white-silver-hair-neutralize-brassiness-hydrate-shine-8-oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}