{"product_id":"ity-velvet-matte-lip-stain-mousse-nude-petal-lip-tint-conceals-lip-lines-rich-pigment-0-14-oz","title":"ITY Velvet Matte Lip Stain Mousse – Nude Petal Lip Tint, Conceals Lip Lines, Rich Pigment, 0.14 oz","description":"\u003ch2\u003eDiscover ITY Velvet Matte Lip Stain Mousse\u003c\/h2\u003e\n\u003cp\u003eITY’s Velvet Matte Lip Stain Mousse introduces a new kind of lip color with a semi-solid, mud-like texture that glides on surprisingly smoothly. The result is a soft, ethereal lip look with rich pigment that feels light and wearable from day to night.\u003c\/p\u003e\n\u003ch3\u003eTexture, finish, and lip-smoothing possibilities\u003c\/h3\u003e\n\u003cp\u003eThe innovative mousse offers a matte finish while visually toning down lip lines. Despite its unique consistency, the application feels comfortable and breathable, helping lips appear more defined without a heavy mask of color. The look can drift from a barely-there nude to a bold statement as you layer color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVelvety lip clay texture stands apart from traditional liquids.\u003c\/li\u003e\n  \u003cli\u003eMatte finish with a smoothing effect on lip lines.\u003c\/li\u003e\n  \u003cli\u003eSmooth, non-sticky feel that dries evenly for a refined lip shape.\u003c\/li\u003e\n  \u003cli\u003eRich, multi-dimensional pigment designed for versatility across occasions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade range, size, and everyday versatility\u003c\/h3\u003e\n\u003cp\u003eChoose from ten exquisite colors engineered for daily wear, social events, and professional settings. Each compact holds 0.14 oz (4 g) of product, offering ample color for repeated use across weeks and months depending on layering and care.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTen richly pigmented shades to suit multiple moods and outfits.\u003c\/li\u003e\n  \u003cli\u003eConvenient 0.14 oz sizing ideal for on-the-go touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eUsage scenarios and style notes\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to be flexible: apply a light layer for a soft nude lip or build for a deeper, more saturated color. The result is a color that complements a range of skin tones and makeup styles, from casual daywear to evening polish.\u003c\/p\u003e\n\u003ch3\u003eBrand experience and commitment\u003c\/h3\u003e\n\u003cp\u003eAs a beauty-forward label, ITY aims to spark new looks while keeping you at ease with your purchase. The brand welcomes questions and feedback, offering supportive service to ensure a smooth shopping experience and continued satisfaction.\u003c\/p\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cp\u003eStart with clean, dry lips. Apply a thin layer, then let it set before adding more for depth. Layer gradually to maintain a matte, even finish that feels comfortable as it dries.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes ITY Velvet Matte Lip Stain unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A velvet mousse texture with a matte finish and built-in lip line smoothing for a softer look.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply ITY Velvet Matte Lip Stain for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to clean lips, layer for depth, and let each coat dry for a comfortable matte finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ITY","offers":[{"title":"Default Title","offer_id":63349592457565,"sku":"B0CQ822F8Y","price":30.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/ity-velvet-matte-lip-stain-mousse-application.jpg?v=1770573637","url":"https:\/\/britishharmonia.co.uk\/products\/ity-velvet-matte-lip-stain-mousse-nude-petal-lip-tint-conceals-lip-lines-rich-pigment-0-14-oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}