{"product_id":"ilia-the-cleanse-soft-foaming-cleanser-makeup-remover-replenish-hydrate-refresh-skin","title":"ILIA The Cleanse: Soft Foaming Cleanser + Makeup Remover | Replenish, Hydrate, Refresh Skin","description":"\u003ch2\u003eMeet ILIA The Cleanse\u003c\/h2\u003e\n\u003cp\u003eThe Cleanse is a daily soft foaming cleanser that sweeps away makeup and impurities while honoring your skin’s natural pH. Designed as a gentle ritual, it delivers a cloud-like foam that feels comforting and refreshing, leaving skin soft rather than tight after rinse.\u003c\/p\u003e\n\u003cp\u003eFragrance-free by design, the formula prioritizes comfort and accessibility for a broad range of skin types. The result is a cleanser that can function as part of a morning refresh or a post-makeup cleanse at night, helping you feel ready to face your day or unwind with a calm, clean complexion.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cstrong hydration-forward formula\u003e: A natural sugar complex draws moisture into the skin, helping replenish hydration even after rinsing.\u003c\/strong\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong plant-based surfactants\u003e: Gentle cleansing agents create a soft, cleansing lather that dissolves makeup, mineral SPF, and environmental pollutants without over-drying.\u003c\/strong\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong key actives\u003e: Pentavitin provides hydrating and soothing benefits, while Barsolve acts as a gentle cleanser that helps balance surface buildup.\u003c\/strong\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong thoughtfully formulated\u003e: Vegan, cruelty-free, gluten-free, sustainably sourced, and packaged with care.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eDispense a small amount and massage onto damp skin in gentle, circular motions.\u003c\/li\u003e\n  \u003cli\u003eFocus on areas with makeup or impurities, then rinse thoroughly with lukewarm water.\u003c\/li\u003e\n  \u003cli\u003ePat skin dry and follow with your favorite ILIA moisturizer for a refreshed, balanced finish.\u003c\/li\u003e\n  \u003cli\u003eUse daily, morning and\/or night, to maintain a clean, hydrated canvas.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cp\u003eIdeal for those seeking a fragrance-free, pH-conscious cleanser that complements makeup removal without drying the skin. It suits daily use, urban pollutants, and routine skincare rituals where a soft, foamy cleanse supports a comfortable feel. While results may vary, many users appreciate the gentle hydration and refreshed sensation after washing.\u003c\/p\u003e\n\u003ch3\u003eNotes on the experience\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft clouds of foam provide a sensorial cleansing moment to start or end your day.\u003c\/li\u003e\n  \u003cli\u003eThe formula aims to respect skin balance, supporting a healthy-looking complexion with repeated use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ILIA The Cleanse fragrance-free and suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it's fragrance-free and designed to cleanse without stripping, using gentle plant-based surfactants and hydrating sugars.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use The Cleanse daily to remove makeup and impurities?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely—it's formulated for daily use to lift makeup and impurities while maintaining skin hydration and balance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILIA","offers":[{"title":"Default Title","offer_id":63258813432157,"sku":"B0C82M5GCW","price":47.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/ilia-cleanse-soft-foaming-cleanser-bottle.jpg?v=1769962965","url":"https:\/\/britishharmonia.co.uk\/products\/ilia-the-cleanse-soft-foaming-cleanser-makeup-remover-replenish-hydrate-refresh-skin","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}