{"product_id":"gvp-conditioning-purple-shampoo-tones-brassiness-brightens-highlights-removes-yellow-tones-33-8-oz-generic-value-products","title":"GVP Conditioning Purple Shampoo – Tones Brassiness, Brightens Highlights, Removes Yellow Tones (33.8 oz) | Generic Value Products","description":"\u003ch2\u003eRevitalize Blonde and Gray Hair with GVP Conditioning Purple Shampoo\u003c\/h2\u003e\n\u003cp\u003eGVP Conditioning Purple Shampoo combines a protein‑enriched conditioning base with violet pigments designed to soften brassiness in blonde and gray hair while refreshing faded, lackluster highlights. The formula targets warmth without creating heaviness, helping hair appear more vibrant and polished after each wash. Expect a balanced feel that cleanses without leaving a heavy residue or oily aftertaste, making it suitable for regular use in your hair care routine.\u003c\/p\u003e\n\u003cp\u003eIn addition to neutralizing unwanted yellow tones, this shampoo brightens white, gray, and blonde styles, helping cooler tones stand out. It also supports maintaining color between salon visits, giving you a refreshed look over time. This is a conditioning shampoo that aims to deliver both color correction and manageability, rather than simply washing hair clean.\u003c\/p\u003e\n\u003cp\u003eThe product is designed to renew faded highlights and restore a sense of brightness across your color spectrum. You may notice improved vibrancy and a more even tone, especially when hair has sun exposure, chlorine exposure, or styling that can dull color. The lightweight conditioning base helps keep strands feeling soft and movable rather than weighed down.\u003c\/p\u003e\n\u003ch3\u003eWhat it can do for your hair\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTones down brassiness while counteracting yellow tones\u003c\/li\u003e\n  \u003cli\u003eBrightens white, gray, and blonde styles for a refreshed appearance\u003c\/li\u003e\n  \u003cli\u003eMaintains and refreshes hair between visits to the salon\u003c\/li\u003e\n  \u003cli\u003eRenews faded highlights for a more vibrant look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair after your regular shampoo, focusing on mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eMassage into a rich lather, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eFor deeper toning, you can leave the lather in for a brief moment before rinsing\u003c\/li\u003e\n  \u003cli\u003eFollow with your preferred conditioner to finish with softness and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho should consider this product\u003c\/h3\u003e\n\u003cp\u003eIdeal for people with blonde, white, or gray hair seeking cooler tones and brighter overall color. It’s also suitable for those with faded highlights who want to refresh their look between color appointments.\u003c\/p\u003e\n\u003cp\u003eProduct details to know: the formula is protein-enriched to support manageability and shine while delivering color-balanced results. It’s positioned as a conditioning alternative to standard color-enhancing shampoos and is designed to work within a regular hair care routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo make my hair look purple all over?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It contains violet pigments to counter yellow tones and brassiness; results vary by hair shade and starting color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet hair after shampooing, lather, optionally leave a moment, then rinse and follow with conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Generic Value Products","offers":[{"title":"Default Title","offer_id":63337406464349,"sku":"B00NHQBGGQ","price":47.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/gvp-conditioning-shampoo-bottle-pour.jpg?v=1770466810","url":"https:\/\/britishharmonia.co.uk\/products\/gvp-conditioning-purple-shampoo-tones-brassiness-brightens-highlights-removes-yellow-tones-33-8-oz-generic-value-products","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}