{"product_id":"flux-up-purple-shampoo-conditioner-for-blonde-silver-hair-17-oz-anti-brass-sulfate-free","title":"FLUX UP Purple Shampoo \u0026 Conditioner for Blonde \u0026 Silver Hair (17 oz) - Anti-Brass, Sulfate Free","description":"\u003ch2\u003eRefresh and cool-tone brilliance for blonde and silver hair\u003c\/h2\u003e\n\u003cp\u003eFLUX UP Purple Shampoo and Conditioner from Flux Up are designed to help neutralize brass and keep color looking vibrant. The formula uses concentrated Violet 2 pigments to counteract warm tones at the roots and along lengths, helping you achieve a cooler, brighter finish for blonde, gray, silver, and highlighted hair. The result is a balanced shade with less brass and more radiance in daylight and under artificial light.\u003c\/p\u003e\n\u003cp\u003eBeyond color care, the set delivers moisturizing hydration through Oat Protein, while Hydrolyzed Keratin and Japonica Flower Extract support softness and detangling performance. This color-safe duo is free from sulfates, parabens, phthalates, and harsh chemicals, making it a gentle weekly option for color-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes brass tones with concentrated violet pigments for cooler results\u003c\/li\u003e\n  \u003cli\u003eTargets discoloration at the root for a more even tone from scalp to ends\u003c\/li\u003e\n  \u003cli\u003eStrengthens and hydrates with oat protein and hydrolyzed keratin\u003c\/li\u003e\n  \u003cli\u003eSupports easier detangling and softness on color-treated hair\u003c\/li\u003e\n  \u003cli\u003eSulfate-free, paraben-free, and free of harsh chemicals for gentle care\u003c\/li\u003e\n  \u003cli\u003eLight, fresh fragrance that complements the botanical blend without overpowering the routine\u003c\/li\u003e\n  \u003cli\u003eDurable packaging using 40% wheat-straw material to reduce plastic\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, and rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with the conditioner, focusing on mid-lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eUse weekly to maintain cool tones and enhanced moisture without buildup.\u003c\/li\u003e\n  \u003cli\u003ePair with other color-safe styling products for a complete routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEnjoy a lightweight, clean wash with a subtle fragrance and a nourishing feel during and after use. The formula is designed to be gentle on color-treated hair, while helping you preserve a brighter, cooler look across seasons.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes FLUX UP Purple Shampoo \u0026amp; Conditioner suitable for blonde and silver hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Flux Up's purple duo uses violet pigments to counter brass tones in blonde and silver hair, while oat protein and keratin support softness and detangle ease; it's sulfate-free for gentle cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use the Flux Up set for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply shampoo to wet hair, lather, rinse, then follow with conditioner. Use weekly to maintain cool tones and moisture without buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"FLUX UP","offers":[{"title":"Default Title","offer_id":63262267474269,"sku":"B0FXBRPQKP","price":54.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/flux-up-purple-shampoo-bottle.jpg?v=1769987197","url":"https:\/\/britishharmonia.co.uk\/products\/flux-up-purple-shampoo-conditioner-for-blonde-silver-hair-17-oz-anti-brass-sulfate-free","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}