{"product_id":"floyds-99-medium-hold-natural-shine-hair-paste-for-men","title":"Floyd's 99 Medium Hold Natural Shine Hair Paste for Men","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eFloyd's 99 Medium Hold Natural Shine Hair Styling Paste for Men offers a practical, easy-to-use option for daily grooming. Its balanced formula delivers a touch of texture and a natural-looking shine, helping you shape your look with confidence from morning to night.\u003c\/p\u003e\u003ch3\u003eWho it’s for\u003c\/h3\u003e\u003cp\u003eThis paste is designed to work across a wide range of hair types and lengths. Whether you want a relaxed, everyday vibe or a more defined, polished silhouette, the product moves with your hair to support your preferred style without adding excess stiffness.\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eTexture \u0026amp; volume: adds definition and fullness while keeping hair lift-ready.\u003c\/li\u003e\n\u003cli\u003eFlexible hold: provides a strong yet pliable grip that won’t feel crunchy or rigid.\u003c\/li\u003e\n\u003cli\u003eRestyle-friendly: lets you tweak and rework your look as the day unfolds.\u003c\/li\u003e\n\u003cli\u003eEveryday-ready: suitable for casual days as well as more refined, professional appearances.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTo maximize results, start with a small amount and rub it between your palms. Distribute evenly through dry or lightly damp hair, then shape with your fingers or a comb. Build gradually for more guidance and definition, and restyle as needed without washing out the vibe.\u003c\/p\u003e\u003ch3\u003eWhy you might choose Floyd’s 99\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAll-in-one styling: texture, shine, and an adaptable hold in a single product.\u003c\/li\u003e\n\u003cli\u003eQuality feel: a smooth, spreadable paste that won’t weigh hair down or feel sticky.\u003c\/li\u003e\n\u003cli\u003eDay-to-night versatility: supports casual looks and more polished silhouettes with ease.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn short, Floyd's 99 Medium Hold Paste offers a reliable, movable styling option that respects your hair’s natural texture and volume. It’s a practical addition to any grooming routine, designed to adapt to how you want to wear your hair today.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is Floyd's 99 Medium Hold Paste suitable for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed to work on all hair types and lengths, it delivers texture and a flexible hold.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I restyle my hair after applying Floyd's 99 Paste?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—the formula is reworkable, so you can reshape your look throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Floyd's 99","offers":[{"title":"Default Title","offer_id":63261280567645,"sku":"B07FTYVC6R","price":36.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/floyds-99-medium-hold-natural-shine-paste-texture.jpg?v=1769978717","url":"https:\/\/britishharmonia.co.uk\/products\/floyds-99-medium-hold-natural-shine-hair-paste-for-men","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}