{"product_id":"five-brothers-le-black-purple-toning-shampoo-neutralize-brassiness-in-blonde-hair-8-45-fl-oz","title":"Five Brothers Le Black Purple Toning Shampoo – Neutralize Brassiness in Blonde Hair, 8.45 fl oz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eKeep blonde tones crisp, cool, and salon-fresh with Five Brothers Le Black Purple Toning Shampoo (8.45 fl oz). This professional purple shampoo neutralizes yellow and brassy undertones using violet pigments while gently cleansing and helping hair feel soft and manageable. Whether your hair is platinum, ash blonde, silver, balayage, or highlighted, Le Black helps brighten the color and maintain a clean, luminous finish between appointments.\u003c\/p\u003e\n\u003cp\u003eWith a violet-pigment system, each wash deposits a controlled amount of color to counteract brassiness, supporting a cooler, more neutral blonde hue over time. The gentle cleansing base removes buildup and excess oil without over-drying, making Le Black a color-safe option that respects your hair’s integrity while leaving strands smoother and easier to manage.\u003c\/p\u003e\n\u003cp\u003eBeyond toning, this shampoo delivers premium care to support a healthy look and feel. You’ll notice hair that feels softer, shines with natural luster, and remains easier to style as part of your routine. It’s designed to work well for both color-treated and natural blondes and is a smart choice for maintaining platinum, ash-based tones, black\/platin shades, or other cool-blonde looks between salon visits.\u003c\/p\u003e\n\u003ch3\u003eWhy blondes choose Le Black\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes yellow and brass tones with violet pigments for a cooler, more neutral blonde.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing that respects hair texture while reducing buildup and oil.\u003c\/li\u003e\n  \u003cli\u003eColor-safe formula designed to help preserve your tone between appointments.\u003c\/li\u003e\n  \u003cli\u003eSupports a smoother, shinier finish and easier manageability.\u003c\/li\u003e\n  \u003cli\u003eSuitable for platinum, ash blonde, silver, balayage, and highlighted looks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIdeal uses\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePerfect for color-treated blondes seeking a balanced, vibrant tone.\u003c\/li\u003e\n  \u003cli\u003eGreat after sun exposure, heat styling, or hard water to maintain cool undertones.\u003c\/li\u003e\n  \u003cli\u003eBeneficial between salon visits to extend the life of your color.\u003c\/li\u003e\n  \u003cli\u003eCompatible with natural blondes aiming for a refined, high-end appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to incorporate into your routine\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and rinse. For deeper toning, you may leave the lather on briefly before rinsing. Use regularly as part of a color-safe routine to keep tones balanced and hair looking clean between visits.\u003c\/p\u003e\n\u003ch3\u003ePremium care for color investment\u003c\/h3\u003e\n\u003cp\u003eLe Black offers more than toning—it's a lightweight cleanse that helps hair feel smoother and more manageable, contributing to an overall polished look. While results vary by hair type and exposure, regular use can help blondes appear brighter, cleaner, and more refined without appearing overly purple.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Le Black Purple Toning Shampoo different from regular shampoos?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It deposits violet pigments to counter brassiness while cleansing; designed for color-treated and natural blondes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Le Black for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as desired between salon visits; results vary with tone and exposure; start with 1–2 times per week and adjust.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Five Brothers Products","offers":[{"title":"Default Title","offer_id":63261964730717,"sku":"B0F2B8535Q","price":41.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/five-brothers-le-black-purple-toning-shampoo-bottle.jpg?v=1769983919","url":"https:\/\/britishharmonia.co.uk\/products\/five-brothers-le-black-purple-toning-shampoo-neutralize-brassiness-in-blonde-hair-8-45-fl-oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}