{"product_id":"fekkai-blonde-rx-purple-shampoo-8-5-oz-3x-stronger-hair-67-less-breakage","title":"FEKKAI Blonde Rx Purple Shampoo – 8.5 oz | 3x Stronger Hair, 67% Less Breakage","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eFEKKAI Blonde Rx Purple Shampoo is designed for color-treated blondes seeking tone management and healthier-looking hair. The formula combines ultra-violet pigments with charcoal powder to help neutralize brass and dullness, while the product is positioned to support stronger-looking strands with reduced breakage. While individual results vary, the formulation is described as providing deep hydration and repair to bleached or damaged cuticles, offering a refreshing approach to maintaining blonde vibrancy between washes.\u003c\/p\u003e\n\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePurple pigments neutralize brass and dull tones, helping blondes look brighter and more even.\u003c\/li\u003e\n  \u003cli\u003eCharcoal powder draws out impurities for a lighter-feeling strand.\u003c\/li\u003e\n  \u003cli\u003eThe brand states the formula aims to make hair 3x stronger with 67% less breakage in supporting materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey ingredients and their benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAvoids harsh sulfates while delivering moisture through avocado, coconut, and jojoba oils to help strengthen and soften hair.\u003c\/li\u003e\n  \u003cli\u003eShea butter adds nourishment to tame frizz and enhance natural shine without weighing hair down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFragrance, texture, and safety\u003c\/h3\u003e\n\u003cp\u003eThe scent is described as breezy citrus with crisp water and warm woods, providing a pleasant shower experience. The formula is promoted as safe for all hair types, including keratin-treated and color-treated hair. It is described as vegan, cruelty-free, and free from sulfates, silicones, parabens, phthalates, and gluten.\u003c\/p\u003e\n\n\u003ch3\u003eUsage and suggested routine\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair and lather a small amount into the scalp and lengths, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner as part of a color-care routine; use 2–3 times per week or as needed for brass management.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life use cases\u003c\/h3\u003e\n\u003cp\u003eBlondes dealing with yellowing or brass tones may find the violet-pigment approach helpful for tone adjustment, while those with bleached or damaged hair can appreciate the emphasis on hydration and cuticle repair. The clean ingredient list and vegan\/cruelty-free stance may align with routine-wide product choices for color-treated hair. While this product does not aim to replace a dermatologist-approved regimen, it offers a thoughtful option for maintenance between salon visits, with features meant to support color retention, smoothness, and manageability.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is FEKKAI Blonde Rx Purple Shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for color-treated blondes seeking brass neutralization and moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free and safe for keratin-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is vegan, cruelty-free, and free from sulfates and parabens; suitable for keratin and color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Fekkai","offers":[{"title":"Default Title","offer_id":63340507791709,"sku":"B0B8DY6WD6","price":35.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/fekkai-blonde-rx-purple-shampoo-bottle.jpg?v=1770487169","url":"https:\/\/britishharmonia.co.uk\/products\/fekkai-blonde-rx-purple-shampoo-8-5-oz-3x-stronger-hair-67-less-breakage","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}