{"product_id":"fekkai-baby-blonde-shampoo-lightener-toner-for-blonde-hair-vegan-sulfate-free-8-5oz","title":"Fekkai Baby Blonde Shampoo – Lightener \u0026 Toner for Blonde Hair | Vegan, Sulfate-Free 8.5oz","description":"\u003ch2\u003eBrighten and Boost Blonde Hair with a Gentle, Day-to-Day Clean\u003c\/h2\u003e\n\u003cp\u003eFekkai Baby Blonde Shampoo is crafted to support subtle, natural brightening over time while you wash. Powered by Provence Chamomile Extract, it targets warm tones and helps highlight blonde strands gradually, leaving a luminous, refreshed look without harsh formulas.\u003c\/p\u003e\n\u003cp\u003eDesigned for sensitive scalps and delicate strands, this shampoo delivers a gentle cleanse that protects the follicles and preserves the hair’s softness. The result is a lightweight, conditioning lather that rinses clean, helping you maintain a clean base for your next styling step.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNew clean formula\u003c\/strong\u003e with Provence Chamomile Extract for natural brightening over time.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGentle lather\u003c\/strong\u003e that cleanses without stripping or roughing up the scalp.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBlissful aroma\u003c\/strong\u003e—a citrus-green scent that freshens each shower without overpowering.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean label\u003c\/strong\u003e—paraben free, phthalate free, silicones free, and sulfates free; vegan, cruelty-free, and gluten-free.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEco-conscious\u003c\/strong\u003e packaging, 100% recyclable bottle with 95% recycled plastic content.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow you use it matters: apply to soaked hair, massage into a soft lather, rinse thoroughly, and follow with your preferred conditioner or styling routine. Regular use can help maintain blonde vibrancy while keeping hair feeling light and manageable.\u003c\/p\u003e\n\u003ch3\u003eIdeal for everyday routines\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBlondes seeking a gradual brightening effect without heavy processing.\u003c\/li\u003e\n  \u003cli\u003eHaircare routines that favor vegan, cruelty-free products with clean ingredient lists.\u003c\/li\u003e\n  \u003cli\u003eEco-minded shoppers who value recyclable packaging and recycled content.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNote: This product is designed to support brightness and tone as part of a regular routine. Results may vary by hair type and color history, and should be viewed as a possible enhancement rather than a guaranteed outcome.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for daily use on blonde hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It offers gentle cleansing with a sulfate-free formula suitable for regular washing without harsh residues.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it brighten my blonde over time?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The Provence chamomile extract supports subtle brightening with each wash, helping natural tones appear more luminous over time.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Fekkai","offers":[{"title":"Default Title","offer_id":63262496293213,"sku":"B081S7FD3K","price":45.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/fekkai-baby-blonde-shampoo-bottle-front.jpg?v=1769990291","url":"https:\/\/britishharmonia.co.uk\/products\/fekkai-baby-blonde-shampoo-lightener-toner-for-blonde-hair-vegan-sulfate-free-8-5oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}