{"product_id":"exa-beauty-natural-high-fidelity-foundation-dawn-370-clean-vegan-cruelty-free-makeup","title":"EXA Beauty - Natural High Fidelity Foundation Dawn 370 | Clean, Vegan, Cruelty-Free Makeup","description":"\u003ch2\u003eWeightless, buildable coverage with a luminous semi-satin glow\u003c\/h2\u003e\u003cp\u003eMeet Exa Beauty Natural High Fidelity Foundation in the Dawn 370 shade, a breathable formula that feels barely there yet builds to match your desired level of coverage. The silky texture glides on, leaving skin with a soft, semi-satin radiance that looks natural in daylight and under indoor lighting. It is designed to pair with busy days, so you can go from desk to dinner without a heavy makeup look.\u003c\/p\u003e\u003ch2\u003eLong-lasting protection for modern life\u003c\/h2\u003e\u003cp\u003eThis foundation includes anti-pollution actives that help shield against everyday stressors from urban environments. It aims to support a calm, balanced complexion as you power through routines, commutes, and social moments, while the lightweight feel remains comfortable through the day.\u003c\/p\u003e\u003cp\u003eIn addition, a smart blend of microalgae actives, soothing maqui berry, and hydrating hyaluronic acid teams up with advanced pigment technology that does not oxidize. The result is color that remains vibrant and true across wear, avoiding strong color shifts as the day unfolds.\u003c\/p\u003e\u003ch3\u003eClean, ethical beauty you can trust\u003c\/h3\u003e\u003cp\u003eExa Beauty is cruelty-free, vegan, and gluten-free, with a formulation that is suitable for sensitive skin and approved by dermatologists. The product is designed for all skin types, all ages, and all people, symbolizing a universal approach to makeup that values skin comfort as much as color accuracy.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eweightless, buildable coverage with a silky, semi-satin finish that adds a luminous glow\u003c\/li\u003e\n\u003cli\u003eanti-pollution actives protect against free radicals and urban pollutants so you can keep going with confidence\u003c\/li\u003e\n\u003cli\u003emicroalgae actives, maqui berry, and hydrating hyaluronic acid support color vibrancy and skin feel\u003c\/li\u003e\n\u003cli\u003epigment technology that helps color stay true and resist oxidation over time\u003c\/li\u003e\n\u003cli\u003evegan, cruelty-free, gluten-free, and dermatologist-approved for sensitive skin\u003c\/li\u003e\n\u003cli\u003esuitable for all skin types, ages, and people\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHow to wear: start with a light layer for a natural look and build, as needed, for more coverage. Allow the formula to set before adding concealer or powder if you choose. For long wear, consider a light dusting of translucent powder in humid or busy days.\u003c\/p\u003e\u003ch2\u003eWhy choose Dawn 370 for daily beauty routines\u003c\/h2\u003e\u003cp\u003eWith its balance of performance and skin-friendly ingredients, this foundation aims to provide a reliable canvas for your makeup routine. It is not a promise of results, but a possibility of a smooth, true-to-tone look that supports your features and makes your skin feel comfortable from morning to night.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes EXA Dawn 370 Natural High Fidelity Foundation stand out?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A weightless, buildable foundation with a silky semi-satin finish, anti-pollution actives, and pigment technology that resists oxidation; vegan, cruelty-free, gluten-free, and dermatologist-approved.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation suitable for all skin types and sensitivities?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, designed for all skin types and ages; gentle enough for sensitive skin and dermatologist-approved.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"EXA","offers":[{"title":"Default Title","offer_id":63335869776221,"sku":"B08JV3MVKK","price":29.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/exa-beauty-dawn-370-bottle-closeup.jpg?v=1770455603","url":"https:\/\/britishharmonia.co.uk\/products\/exa-beauty-natural-high-fidelity-foundation-dawn-370-clean-vegan-cruelty-free-makeup","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}