{"product_id":"exa-beauty-natural-high-fidelity-foundation-clean-vegan-cruelty-free-makeup-alex-260","title":"Exa Beauty Natural High Fidelity Foundation - Clean, Vegan, Cruelty-Free Makeup (Alex 260)","description":"\u003ch2\u003eExa Beauty Natural High Fidelity Foundation\u003c\/h2\u003e\n\u003cp\u003eExperience a weightless, buildable foundation with a silky, semi-satin finish that lends a luminous, all-day glow. The formula reads true to color, thanks to advanced pigment technology that resists oxidation to keep shade consistency from morning through night.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWeightless, buildable coverage that blends where you want more or less.\u003c\/li\u003e\n\u003cli\u003eSemi-satin finish for a natural, radiant look without heaviness.\u003c\/li\u003e\n\u003cli\u003eSuper-charged anti-pollution actives help shield against free radicals and urban particulates.\u003c\/li\u003e\n\u003cli\u003eProtective microalgae actives, soothing maqui berry and hydrating hyaluronic acid team up with advanced pigment technology to keep color vibrant and true.\u003c\/li\u003e\n\u003cli\u003eCruelty-free, vegan, gluten-free, and safe for sensitive skin; dermatologist approved.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it feels in daily life\u003c\/h3\u003e\n\u003cp\u003eIn real-world use, the foundation sits softly on skin and layers well with primers, moisturizers, and other makeup. Its weightless feel invites light reapplication without caking or heaviness, whether you’re heading to meetings or enjoying outdoor time.\u003c\/p\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eDesigned for all skin types, all ages, and all people, this formula embraces diverse tones and textures, offering a universal starting point for a natural-looking base.\u003c\/p\u003e\n\u003ch3\u003eTips to get the most from it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStart with a small amount and build gradually to reach your desired coverage.\u003c\/li\u003e\n\u003cli\u003eUse a sponge or brush to blend for a seamless finish that harmonizes with undertones.\u003c\/li\u003e\n\u003cli\u003ePair with a hydrating primer or moisturizer to amplify the luminous glow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNote: This foundation is vegan, cruelty-free, gluten-free, and dermatologist-approved, suitable for everyday wear without compromise.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's vegan, gluten-free, dermatologist-approved, and designed for all skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will the foundation oxidize or change color during the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Color stays vibrant and true thanks to pigment technology that resists oxidation.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"EXA","offers":[{"title":"Default Title","offer_id":63341040173405,"sku":"B08JSH7K5S","price":35.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/exa-natural-high-fidelity-foundation-bottle.jpg?v=1770495161","url":"https:\/\/britishharmonia.co.uk\/products\/exa-beauty-natural-high-fidelity-foundation-clean-vegan-cruelty-free-makeup-alex-260","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}