{"product_id":"ekais-cat-s-eye-curling-mascara-black-12g-lengthening-volumizing-smudge-proof-washable","title":"Ekais Cat’s Eye Curling Mascara — Black 12g | Lengthening, Volumizing, Smudge‑Proof, Washable","description":"\u003cp\u003e\u003cstrong\u003eEkais Cat’s Eye Power Curling Mascara is a K‑Beauty curling formula that lifts, lengthens and volumizes even straight or short lashes with a dual‑action brush and a lightweight, washable film finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis mascara is engineered in Korea to give a pronounced cat‑eye curl without the stiffness or residue of traditional waterproof products. Its creamy, non‑clumping texture wraps each lash for visible length and fullness while resisting humidity and oil. The film‑type formula stays put through the day but rinses clean with warm water, making it gentle on sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the dual‑action brush create a lasting curl?\u003c\/h3\u003e\n\u003cp\u003eThe brush combines separating bristles with a lift‑shaping edge to seize lashes at the root and sweep them upward. That root lift plus mid‑lash support holds a curl without weighing lashes down, so straight or downward growing lashes appear instantly lifted.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDual‑angle brush design targets root and tip for long‑lasting lift.\u003c\/li\u003e\n  \u003cli\u003eSeparating bristles prevent clumps and define each lash.\u003c\/li\u003e\n  \u003cli\u003eBrush size optimized for both inner‑corner and outer‑corner lashes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it add volume without flaking or clumping?\u003c\/h3\u003e\n\u003cp\u003eYes—Ekais uses a creamy, film‑forming blend that evenly coats lashes for thickness and length without forming crunchy layers. The film technology gives buildable volume while avoiding flakes that collect under the eye during the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFilm texture for smooth, flexible volume.\u003c\/li\u003e\n  \u003cli\u003eNon‑clumping formula keeps lashes separated and natural‑looking.\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage from subtle to dramatic without fallout.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it easy to remove and safe for sensitive eyes?\u003c\/h3\u003e\n\u003cp\u003eThe mascara rinses away with warm water thanks to its film‑type composition, so heavy makeup remover or oily cleansers aren’t required. This gentler removal reduces rubbing and lash loss, making it suitable for sensitive eyes and contact lens users.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm water rinse removes the formula without harsh scrubbing.\u003c\/li\u003e\n  \u003cli\u003eLow‑irritation ingredients and gentle finish for daily wear.\u003c\/li\u003e\n  \u003cli\u003eDesigned to minimize lash fallout during cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this K‑Beauty formula different from waterproof mascaras?\u003c\/h3\u003e\n\u003cp\u003eUnlike traditional waterproof mascaras that rely on stubborn polymers and oils, this product uses a lightweight film approach that resists sweat and humidity while remaining flexible. It offers smudge‑proof performance without the difficult removal process or brittle lash effect common to heavy waterproof options.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFilm‑type resistance to oil and humidity without rigid flakes.\u003c\/li\u003e\n  \u003cli\u003eFlexible finish preserves curl and natural lash movement.\u003c\/li\u003e\n  \u003cli\u003eSulfate‑ and paraben‑free, vegan and cruelty‑free formulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Ekais Cat’s Eye Power Curling Mascara suits anyone who wants a lifted, cat‑eye lash look without sacrificing comfort or easy removal. It’s particularly effective for people with straight, short, or curl‑resistant lashes, those who wear contacts or have sensitive eyes, and users who want buildable volume from natural daytime definition to dramatic evening glam.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I remove this mascara with warm water?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The film‑type formula rinses off with lukewarm water without oily removers, reducing rubbing and lash fall‑out.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for sensitive eyes and contact lens wearers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight, gentle formula is designed for sensitive eyes and contact lens users and is free from sulfates and parabens.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Ekais","offers":[{"title":"Default Title","offer_id":65564416311645,"sku":"B0G1VZ39WV","price":23.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/ekais-front-tube-cat-eye-mascara.jpg?v=1786621776","url":"https:\/\/britishharmonia.co.uk\/products\/ekais-cat-s-eye-curling-mascara-black-12g-lengthening-volumizing-smudge-proof-washable","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}