{"product_id":"demure-mineral-eye-shadow-plum-shimmer-loose-powder-by-demure","title":"Demure Mineral Eye Shadow Plum – Shimmer Loose Powder by DEMÚRE","description":"\u003ch2\u003eMeet Demure Mineral Eye Shadow Plum\u003c\/h2\u003e\n\u003cp\u003eDiscover a refined plum shade that delivers a soft yet luminous shimmer. The formula blends smoothly, feels light on the lid, and lets your natural radiance come through. This mineral shadow is designed to sit comfortably on the skin while providing depth and a gentle glow that lasts through the day or into the evening.\u003c\/p\u003e\n\u003cp\u003eCrafted with a mineral first approach, the product draws from 100 percent pure crushed minerals sourced from the earth. It contains no talc, preservatives, binders, or fragrances and is free of additives and fillers. This clean composition supports a breathable feel on the skin while preserving color and finish across different lighting conditions.\u003c\/p\u003e\n\u003cp\u003eEven though the pigment is lightweight, it is highly pigmented and buildable. Start with a thin layer for a delicate, everyday look and layer to achieve medium or bold color. The shimmering plum tone can be used solo or layered with other shades to create dimension without appearing heavy or cakey.\u003c\/p\u003e\n\u003cp\u003eIn addition to its color payoff, the shadow is naturally water resistant and designed to stay comfortably on the lid while you move through your day. It works well across a range of skin types and tones, and its cruelty free status aligns with a responsible beauty routine. Made in the USA, this shade sits within a broader collection of 33 shimmer mineral shades that invite experimentation and versatility.\u003c\/p\u003e\n\u003ch3\u003eWho this shade suits and where it fits in your routine\u003c\/h3\u003e\n\u003cp\u003ePlum adds depth to both casual and formal looks, pairing nicely with neutrals, golds, and rose tones. Its breathable mineral base supports a light, airy feel while still delivering color intensity when built up. The product is cruelty free and not tested on animals, offering assurance for your makeup choices. The line as a whole reflects DEMÚRE s commitment to clean, mineral based cosmetics crafted in the United States.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll natural shimmer minerals provide a radiant finish\u003c\/li\u003e\n\u003cli\u003eEasy to apply with smooth payoff\u003c\/li\u003e\n\u003cli\u003eWater resistant and breathable on skin\u003c\/li\u003e\n\u003cli\u003eCrushed minerals from the earth with no talc or fragrance\u003c\/li\u003e\n\u003cli\u003eLightweight yet highly pigmented with buildable color\u003c\/li\u003e\n\u003cli\u003eSuits all skin types and is cruelty free\u003c\/li\u003e\n\u003cli\u003eMade in the USA with a 30 day risk free policy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eStart with a light layer and build for sheer to bold color\u003c\/li\u003e\n\u003cli\u003eBlend with a fluffy brush for a soft gradient or use a denser brush for intensity\u003c\/li\u003e\n\u003cli\u003ePair Plum with complementary shades to create a cohesive look\u003c\/li\u003e\n\u003cli\u003eSet with a primer or keep it simple for a clean, natural finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you are refreshing your daytime routine or adding a touch of glow for an evening outing, this shade offers a flexible option within a mineral makeup lineup designed to complement a wide range of styles and preferences.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Demure Mineral Eye Shadow suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Demure Mineral Eye Shadow uses pure minerals and excludes talc, fragrances, binders, and fillers for gentleness on many skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I achieve the Plum shade with the right intensity?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a light layer and gradually build for sheer to bold color with smooth blending.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"DEMÚRE","offers":[{"title":"Default Title","offer_id":63335718388061,"sku":"B082FNHMTH","price":28.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/demure-mineral-eye-shadow-plum-jar.jpg?v=1770454610","url":"https:\/\/britishharmonia.co.uk\/products\/demure-mineral-eye-shadow-plum-shimmer-loose-powder-by-demure","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}