{"product_id":"borijan-form-pomade-100-ml-medium-hold-light-cream-for-men-smooth-finish-italian-made","title":"Borijan Form Pomade – 100 ml | Medium Hold Light Cream for Men | Smooth Finish, Italian-Made","description":"\u003cp\u003eElevate your daily grooming with Borijan Form Pomade, a premium Italian-made light cream designed for men who value effortless style and a refined edge. This 100 ml jar delivers a balanced medium hold and a smooth, natural finish that moves with you, from office to evening out. The lightweight texture feels invisible in your hands and on your hair, helping you achieve a polished look without a heavy feel.\u003c\/p\u003e\n\u003ch2\u003ePremium craftsmanship from Italy\u003c\/h2\u003e\n\u003cp\u003eFormulated in Italy, Borijan Form Pomade blends expert craftsmanship with modern performance. The light cream formula prioritizes ease of use, so you can style quickly in the morning or touch up during the day. The product’s fragrance is a subtle, masculine note designed to complement your natural scent without overpowering it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMedium hold \u0026amp; natural finish:\u003c\/strong\u003e keeps your look in place while preserving movement and touchability.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLight cream texture:\u003c\/strong\u003e glides on smoothly and distributes evenly without a greasy residue.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHydration \u0026amp; nourishment:\u003c\/strong\u003e enriched with kaolin and glycerin to help maintain moisture and definition.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRefined fragrance:\u003c\/strong\u003e a clean, masculine scent that enhances your grooming routine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eQuality you can feel:\u003c\/strong\u003e Italian craftsmanship translates to consistent performance and a premium feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVersatility for short to medium hair\u003c\/h2\u003e\n\u003cp\u003eWhether you wear a sleek, polished style or a casual, tousled look, this pomade adapts to your hair’s texture. It’s suitable for a variety of styles and everyday scenarios, offering a dependable base without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePerfect for short to medium lengths:\u003c\/strong\u003e easy to shape and restyle as your day evolves.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProfessional yet relaxed:\u003c\/strong\u003e a refined appearance that works across occasions.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLow-risk feel:\u003c\/strong\u003e lightweight feel helps hair maintain natural movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eStart with a small amount, rub between your palms, and distribute evenly through dry or slightly damp hair. Style with fingers or a comb to build hold and definition. Adjust amount for desired finish and texture.\u003c\/p\u003e\n\u003cp\u003eWith Borijan Form Pomade, you get a refined, practical option for everyday styling that respects your hair’s health while delivering a versatile look. It’s a polished addition to any grooming routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is Borijan Form Pomade ideal for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Best for short to medium hair; lightweight texture supports flexible styling without weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this pomade leave a greasy finish?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—the light cream formula delivers a smooth, natural look with light hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Borijan","offers":[{"title":"Default Title","offer_id":63339030315357,"sku":"B0DPGMHFXP","price":34.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/borijan-form-pomade-jar-closeup.jpg?v=1770478538","url":"https:\/\/britishharmonia.co.uk\/products\/borijan-form-pomade-100-ml-medium-hold-light-cream-for-men-smooth-finish-italian-made","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}