{"product_id":"boe-cosmetics-gelatina-progel-max-alcohol-free-strong-hold-styling-gel-18-oz","title":"BOÉ COSMETICS Gelatina ProGel Max – Alcohol-Free Strong Hold Styling Gel (18 oz)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eMeet ProGel Max, the alcohol-free styling gel designed to deliver maximum hold with a wet-look finish while keeping your hair hydrated and naturally shiny. This formula relies on hydrolyzed proteins to support hair health and resilience, so your style stays put without the stiffness, residue, or flakes typical of some gels. Suitable for both men and women, it works across all hair types—from sleek, smooth looks to textured, voluminous styles—so you can experiment with confidence and ease.\u003c\/p\u003e\n\n\u003ch2\u003eWhy choose ProGel Max\u003c\/h2\u003e\n\u003cp\u003eThe key benefits center on a balanced, salon-grade finish that respects hair texture and daily wear. The alcohol-free base helps prevent dryness, while the absence of residue and flakes keeps the scalp and strands feeling clean and comfortable. Hydrolyzed proteins contribute to a nourished feel, supporting hair structure during styling and helping maintain a healthy appearance throughout the day.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits at a glance\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eMaximum hold with a long-lasting shine for a confident, polished look.\u003c\/li\u003e\n  \u003cli\u003eAlcohol-free formula reduces dryness and leaves no residue or flakes.\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed proteins support hair integrity during styling, helping prevent visible signs of wear.\u003c\/li\u003e\n  \u003cli\u003eDeep hydration and natural-looking moisture for a soft, manageable finish.\u003c\/li\u003e\n  \u003cli\u003eVersatile for all hair types and styles, including short, long, curly, and straight hair.\u003c\/li\u003e\n  \u003cli\u003eProfessional-quality styling that barbers and stylists rely on for clean, controlled results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003cp\u003eThe gel combines a hydration-forward base with hydrolyzed proteins to support hair fibers while you style. The alcohol-free formula minimizes drying sensations, helping hair stay soft and pliable yet firmly in place. You get a natural sheen that enhances texture without heaviness or stiffness.\u003c\/p\u003e\n\n\u003ch2\u003eStyling ideas and tips\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eDistribute a small amount through damp or dry hair, then shape with fingers or a comb for a sleek finish.\u003c\/li\u003e\n  \u003cli\u003eUse sparingly for textured or voluminous looks; reapply to refresh as needed without buildup.\u003c\/li\u003e\n  \u003cli\u003ePair with complementary products to add lift, texture, or a stronger hold for edgier styles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\u003cp\u003eProGel Max is designed for everyone who wants a reliable, salon-quality finish at home. It’s suitable for a wide range of styles—from controlled sleekness to bold texture—while keeping hair moisturized and comfortable throughout the day.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes ProGel Max different from other gels?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Alcohol-free with maximum hold, no residue or flakes, plus hydrolyzed proteins for hair support and hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ProGel Max suitable for all hair types and styles?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—designed for all hair types, it supports sleek, textured, or voluminous looks without stiffness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"BOÉ COSMETICS","offers":[{"title":"Default Title","offer_id":63348594508125,"sku":"B08G6RMJ85","price":26.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/boe-cosmetics-progel-max-18oz-bottle.jpg?v=1770567249","url":"https:\/\/britishharmonia.co.uk\/products\/boe-cosmetics-gelatina-progel-max-alcohol-free-strong-hold-styling-gel-18-oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}