{"product_id":"beautifybeauties-easy-on-the-eyes-hypoallergenic-mascara-navy-fragrance-free-0-35-oz","title":"BeautifyBeauties EASY ON THE EYES Hypoallergenic Mascara – Navy, Fragrance-Free, 0.35 oz","description":"\u003ch2\u003eGentle by design for sensitive eyes and contact lens wearers\u003c\/h2\u003e\n\u003cp\u003eBeautifyBeauties EASY ON THE EYES MASCARA was formulated with sensitive eyes in mind. The hypoallergenic, fragrance-free blend minimizes common irritants while remaining vivid on lashes. The navy shade offers a sophisticated pop without appearing heavy, making it a versatile addition to daytime or evening looks. This mascara is designed to feel light on the lashes, so you can wear it with confidence from morning routines to late-night plans.\u003c\/p\u003e\n\n\u003ch2\u003eWhat you can expect in everyday use\u003c\/h2\u003e\n\u003cp\u003eThe wand features a soft, full-bristle brush that glides across lashes with ease, producing a soft, natural lash line. The formula is buildable, so you can start with a light coat for a casual look and add more for subtle drama. The result aims to keep lashes defined without clumps or flakes, preserving a clean, awake appearance throughout the day.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eZero clumping, zero flaking, and zero irritation for a smooth lash line.\u003c\/li\u003e\n  \u003cli\u003eNourishing waxes and clays help lashes feel stronger over time.\u003c\/li\u003e\n  \u003cli\u003eSoft natural lashes with everyday buildable coverage.\u003c\/li\u003e\n  \u003cli\u003eAll-day wear with three color options: black, black\/brown, navy; water-soluble removal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eInside the formula: ingredients and daily-use notes\u003c\/h2\u003e\n\u003cp\u003eIn addition to being fragrance-free and hypoallergenic, the mascara uses gluten-free waxes and clays to support lash structure. The easy-to-clean, water-soluble composition means removal is straightforward with any cleanser or soap and water, without aggressive rubbing.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNatural waxes and clays provide a gentle lash-supporting base.\u003c\/li\u003e\n  \u003cli\u003eFull-bristle brush enables even, buildable coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eColor options and how they fit into your routine\u003c\/h2\u003e\n\u003cp\u003eChoose from timeless black, softer black\/brown, or bold navy to match different outfits, occasions, or moods. The navy shade adds a subtle color twist that remains flattering in natural light and photos, without overpowering your eye makeup.\u003c\/p\u003e\n\n\u003ch2\u003eRemoval and care tips\u003c\/h2\u003e\n\u003cp\u003eTo remove, rinse with cleanser or soap and water. The formula is water-soluble, making the process quick and gentle—no harsh scrubbing required.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara safe for sensitive eyes and contact lens wearers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is hypoallergenic, fragrance-free, and designed for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How easy is removal?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The mascara is water-soluble and washes away with cleanser or soap and water.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"BeautifyBeauties","offers":[{"title":"Default Title","offer_id":63339377394013,"sku":"B00UKDLB0K","price":34.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/beautifybeauties-easy-on-the-eyes-mascara-tube.jpg?v=1770481014","url":"https:\/\/britishharmonia.co.uk\/products\/beautifybeauties-easy-on-the-eyes-hypoallergenic-mascara-navy-fragrance-free-0-35-oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}