{"product_id":"american-crew-light-hold-texture-lotion-subtle-control-low-shine-8-45-oz","title":"AMERICAN CREW Light Hold Texture Lotion – Subtle Control, Low Shine, 8.45 oz","description":"\u003cdiv\u003e\n  \u003ch3\u003eBalanced, natural-looking texture\u003c\/h3\u003e\n  \u003cp\u003eExperience a lightweight, water-based formula designed for fine or thin hair. AMERICAN CREW Light Hold Texture Lotion delivers subtle control with a natural finish and minimal shine, so your hair looks and feels effortless.\u003c\/p\u003e\n  \u003cp\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e include ginseng for added manageability, hydrolyzed wheat starch for gentle gloss, PVP copolymer for body, and lanolin oil to help retain moisture, keeping hair pliable from root to tip.\u003c\/p\u003e\n  \u003ch4\u003eWhat makes it different\u003c\/h4\u003e\n  \u003cul\u003e\n    \u003cli\u003eLight control that adds definition without stiffness\u003c\/li\u003e\n    \u003cli\u003eMoisturizing formula that helps improve manageability\u003c\/li\u003e\n    \u003cli\u003eWater-based texture for even distribution and easy reworkability\u003c\/li\u003e\n    \u003cli\u003eSubtle shine that enhances natural texture rather than looking greasy\u003c\/li\u003e\n    \u003cli\u003eSigns of body and fullness with regular use on fine hair\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eHow you use it: Work a small amount into damp or dry hair, then style as desired for a healthy, natural look.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eDispense a small amount\u003c\/li\u003e\n    \u003cli\u003eDistribute evenly through damp or dry hair\u003c\/li\u003e\n    \u003cli\u003eStyle with fingers or a comb\u003c\/li\u003e\n    \u003cli\u003eRestyle during the day if needed\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch4\u003eWho it's for\u003c\/h4\u003e\n  \u003cp\u003eIdeal for those seeking light control, a touch of gloss, and a more manageable feel on fine or thin hair across lengths. It’s compatible with most styling routines and can be applied as a standalone product or layered with other products for added texture.\u003c\/p\u003e\n  \u003ch4\u003eReal-life scenarios\u003c\/h4\u003e\n  \u003cp\u003eWhether you’re preparing a professional look, a casual weekend style, or a quick morning routine, this lotion helps you achieve a natural, consistent texture with minimal effort.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is AMERICAN CREW Light Hold Texture Lotion best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for fine or thin hair, offering natural texture, subtle hold, and low shine without stiffness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply this lotion for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Warm a small amount between palms, apply to damp or dry hair, then style as desired.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AMERICAN CREW","offers":[{"title":"Default Title","offer_id":63259828191581,"sku":"B00JJ232CS","price":37.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/american-crew-light-hold-texture-lotion-bottle.jpg?v=1769969345","url":"https:\/\/britishharmonia.co.uk\/products\/american-crew-light-hold-texture-lotion-subtle-control-low-shine-8-45-oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}