{"product_id":"almay-smart-shade-foundation-hyaluronic-acid-niacinamide-vitamin-c-e-fragrance-free-beige-400","title":"Almay Smart Shade Foundation | Hyaluronic Acid, Niacinamide \u0026 Vitamin C \u0026 E | Fragrance Free, Beige 400","description":"\u003ch2\u003eFind your perfect shade with confidence\u003c\/h2\u003e\n\u003cp\u003eAlmay Smart Shade Foundation introduces a lightweight, buildable formula designed to adapt to your skin tone as you blend. Starting white, it morphs toward your ideal shade for a natural, seamless finish that looks breathable and fresh all day. The lightweight texture sits comfortably on the skin, delivering medium coverage without masking your natural features.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBUILDABLE NATURAL FINISH: A controllable, breathable liquid foundation that balances coverage with a natural look, helping skin appear smoother over time.\u003c\/li\u003e\n  \u003cli\u003eSKIN-TONE ADAPTATION: Color-adjusting shade morphs from white to your complexion while blending, aiming to suit a wide range of tones.\u003c\/li\u003e\n  \u003cli\u003eSKIN-CARING INGREDIENTS: Niacinamide aids in evening tone and reducing discoloration; hyaluronic acid adds lightweight hydration and a plumper feel; electrolytes help maintain moisture balance; vitamins C and E offer antioxidant protection in everyday use.\u003c\/li\u003e\n  \u003cli\u003eFORMULATED WITHOUT: Parabens, mineral oil, DMDM Hydantoin, and palm oils are not included in the formula.\u003c\/li\u003e\n  \u003cli\u003eSUITABLE FOR SENSITIVE SKIN: Hypoallergenic, fragrance-free, and dermatologist tested; cruelty-free and clean by design.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life benefits you might notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSkin looks fresh and moisturized from application to end of day, with a comfortable, non-cakey feel.\u003c\/li\u003e\n  \u003cli\u003eOver time, the product aims to help even skin tone while maintaining a natural look, thanks to niacinamide and antioxidant vitamins.\u003c\/li\u003e\n  \u003cli\u003eEco-conscious packaging uses PCR materials (cap at 90% PCR; tube at 72% PCR) for a lighter environmental footprint.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount to the center of the face and blend outward for a seamless finish.\u003c\/li\u003e\n  \u003cli\u003eBuild in thin layers to adjust coverage; set with a light powder if you prefer shine control.\u003c\/li\u003e\n  \u003cli\u003eReapply as needed for touch-ups while preserving a skin-like look throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eDesigned for a wide range of skin tones and textures, with a gentle, fragrance-free formula that’s suitable for sensitive skin environments and those who appreciate a clean beauty approach.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Almay Smart Shade Foundation stand out?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It adapts to your skin tone as you blend, with niacinamide and hyaluronic acid to balance tone and hydrate, and it’s fragrance-free and dermatologist tested.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s hypoallergenic, fragrance-free, cruelty-free, dermatologist tested, and formulated without parabens or mineral oil, designed with sensitive skin in mind.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":63347652755805,"sku":"B0BHKZMTH3","price":25.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/almay-smart-shade-foundation-bottle-pour.jpg?v=1770561801","url":"https:\/\/britishharmonia.co.uk\/products\/almay-smart-shade-foundation-hyaluronic-acid-niacinamide-vitamin-c-e-fragrance-free-beige-400","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}