{"product_id":"aboutface-volumizing-mascara-jet-black-clean-vegan-cruelty-free-0-43-oz","title":"AboutFace Volumizing Mascara – Jet Black | Clean, Vegan, Cruelty-Free | 0.43 oz","description":"\u003ch2\u003eBold, Lifted Lashes with Clean Confidence\u003c\/h2\u003e\n\u003cp\u003eIntroducing the about-face Volumizing Mascara in Jet Black — a formula designed to deliver drama without compromising ethics. The brush glides smoothly, coating each lash with a deep, lacquered finish that can go from day to night with just a few careful swipes.\u003c\/p\u003e\n\u003ch3\u003eWhat you might notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDramatic volume and lift that opens the eye area\u003c\/li\u003e\n  \u003cli\u003eLength that adds definition without heaviness\u003c\/li\u003e\n  \u003cli\u003eJet black pigmentation for high-contrast definition\u003c\/li\u003e\n  \u003cli\u003eFluid, clump-free application that feels lightweight on lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClean beauty you can feel good about\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free formulation aligns with ethical beauty standards\u003c\/li\u003e\n  \u003cli\u003eClean ingredients chosen with mindful beauty routines in mind\u003c\/li\u003e\n  \u003cli\u003eDesigned to work with a conscientious approach to skincare and makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWear-tested for day-to-day reliability, you can expect a smudge-proof finish that holds up from morning coffee to evening plans, while remaining comfortable to wear. The jet-black pigment provides noticeable contrast against light lashes, helping eyes appear more defined without needing multiple coats.\u003c\/p\u003e\n\u003ch3\u003ePractical details to know\u003c\/h3\u003e\n\u003cp\u003eThe tube holds 0.43 oz of mascara, a generous size that supports longer use between replacements. For best results, apply from base to tip with a wiggle-and-roll motion to build volume slowly and evenly.\u003c\/p\u003e\n\u003cp\u003eWhether you are going for a subtle enhancement or a bold, party-ready look, this mascara offers versatility. It is a possibility for a more amplified lash fringe, not a guarantee of a specific outcome, and your experience may vary with lash length and lash prep.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is vegan and cruelty-free, aligning with ethical beauty standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it smudge or flake throughout the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The mascara is designed to resist smudging and flaking for long-lasting wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"aboutface","offers":[{"title":"Default Title","offer_id":63336719581533,"sku":"B0FBX3Q5NC","price":32.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/aboutface-volumizing-mascara-jet-black-tube.jpg?v=1770462189","url":"https:\/\/britishharmonia.co.uk\/products\/aboutface-volumizing-mascara-jet-black-clean-vegan-cruelty-free-0-43-oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}