{"product_id":"about-face-shadow-fix-eye-primer-long-wear-crease-proof-base-0-405-oz-vegan-cruelty-free","title":"about-face Shadow Fix Eye Primer – Long-Wear, Crease-Proof Base, 0.405 oz – Vegan \u0026 Cruelty-Free","description":"\u003ch2\u003eMeet the about-face Shadow Fix Eye Primer\u003c\/h2\u003e\n\u003cp\u003eThis lightweight base is engineered to create a smooth canvas for any eyeshadow look, housed in a compact 0.405 oz bottle. A small amount glides on, helping shades appear more vibrant with minimal effort and fuss.\u003c\/p\u003e\n\u003ch3\u003eCrease-proof, long-wearing performance\u003c\/h3\u003e\n\u003cp\u003eThe formula emphasizes staying power while keeping lids comfortable. Expect a crease-free base that helps color stay true through daily activities and evening plans alike.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLong-Lasting, Crease-Proof Wear: Locks down eyeshadows for vibrant, crease-free looks that last all day and night.\u003c\/li\u003e\n  \u003cli\u003eEnhances Eyeshadow Performance: Boosts color payoff and longevity of powders, creams, and hybrids.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFeather-light comfort without drying out the skin\u003c\/h3\u003e\n\u003cp\u003eA lightweight, non-drying texture means you can wear it all day without a heavy feel. It prepares the lid for color while maintaining a breathable, comfortable sensation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight, Non-Drying Formula: Comfortable wear that enhances color intensity without drying out the skin.\u003c\/li\u003e\n  \u003cli\u003eEasy Application: Applies smoothly with a quick-drying finish, creating the perfect canvas for any look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClean beauty you can trust\u003c\/h3\u003e\n\u003cp\u003eFormulated with clean ingredients, this primer is vegan and cruelty-free, aligning with conscious beauty standards. You can expect responsible choices without compromising performance.\u003c\/p\u003e\n\u003ch3\u003eWhy this base works for every look\u003c\/h3\u003e\n\u003cp\u003eBy boosting the performance of all eyeshadow types, it helps you move from subtle daytime looks to more vibrant evenings with confidence. The base supports color clarity and texture, enabling shadows to perform at their best.\u003c\/p\u003e\n\u003ch3\u003eReal-life use scenarios\u003c\/h3\u003e\n\u003cp\u003eMorning routine: a quick dab creates a fresh canvas for a bright, eye-opening look. Travelling: a compact primer that travels well and stays ready for touch-ups. Evening events: a reliable base that keeps shimmer anchored while you move.\u003c\/p\u003e\n\u003ch2\u003eWhat to expect\u003c\/h2\u003e\n\u003cp\u003eUsers typically notice smoother application and more even color distribution. With consistent use, you may experience improved longevity while enjoying a breathable, comfortable feel on the lids.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use the Shadow Fix Eye Primer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a small amount to clean lids, blend evenly, and wait a moment before applying shadows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the formula vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—clean, vegan, and cruelty-free ingredients align with conscious beauty choices.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"aboutface","offers":[{"title":"Default Title","offer_id":63350220554589,"sku":"B0F9PXD7KL","price":28.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/aboutface-shadow-fix-eye-primer-bottle-pump.jpg?v=1770575009","url":"https:\/\/britishharmonia.co.uk\/products\/about-face-shadow-fix-eye-primer-long-wear-crease-proof-base-0-405-oz-vegan-cruelty-free","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}