{"product_id":"about-face-matte-fluid-eye-paint-weightless-high-pigment-liquid-eyeshadow-in-chocolate-brown-vegan-cruelty-free","title":"about-face Matte Fluid Eye Paint Weightless – High-Pigment Liquid Eyeshadow in Chocolate Brown | Vegan \u0026 Cruelty-Free","description":"\u003ch2\u003eWeightless, high-pigment color that lasts\u003c\/h2\u003e\n\u003cp\u003eabout-face Matte Fluid Eye Paint Weightless is a liquid shadow designed to deliver bold pigment in a single swipe, paired with a velvety matte finish that looks refined from morning to night. The formula glides on smoothly, forming an even layer that can be built up for more impact or kept subtle for a light daily look. The lightweight feel means you can layer without heaviness, making it feel comfortable through your day or evening plans.\u003c\/p\u003e\n\u003cp\u003eIn Chocolate Brown, the shade reads rich, versatile, and flattering across skin tones. It works well as a base for warm-toned palettes, as a defined liner along the lash line, or as a soft wash on the lid for a natural-yet-polished finish. The applicator is designed for precise control, helping both beginners and pros achieve crisp edges or a softly blended edge with minimal effort.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eIntense color payoff in a single swipe that can be built up for more drama.\u003c\/li\u003e\n  \u003cli\u003eCrease-resistant, no-budge matte finish that stays true without creasing.\u003c\/li\u003e\n  \u003cli\u003eWeightless feel on the eyelid for comfortable all-day wear.\u003c\/li\u003e\n  \u003cli\u003eEasy-to-use applicator enables precise, controlled application.\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free formulation aligns with ethical beauty choices.\u003c\/li\u003e\n  \u003cli\u003eDiverse shade range to suit a variety of skin tones and preferences.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to get your best look\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePrime lids to create a smooth canvas and help color adhere evenly.\u003c\/li\u003e\n  \u003cli\u003eApply a thin layer for a natural look, or build color for a bold statement.\u003c\/li\u003e\n  \u003cli\u003eUse the applicator tip for precise lines, or the flat edge for a broad wash.\u003c\/li\u003e\n  \u003cli\u003eAllow a brief set time to maximize staying power, then blend and refine as needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eThis shade and formula cater to anyone seeking a weightless, high-pigment liquid eyeshadow with a matte finish and ethical credentials. It’s suitable for daytime looks and can be deepened with additional layering for evening depth.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is vegan and not tested on animals, aligning with ethical beauty standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can the color be built up for more intensity?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. The pigment is buildable in a single swipe, allowing subtle to bold results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"aboutface","offers":[{"title":"Default Title","offer_id":63338870636893,"sku":"B0FBX2GY6J","price":31.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/aboutface-matte-fluid-eye-paint-chocolate-brown-swatch.jpg?v=1770477517","url":"https:\/\/britishharmonia.co.uk\/products\/about-face-matte-fluid-eye-paint-weightless-high-pigment-liquid-eyeshadow-in-chocolate-brown-vegan-cruelty-free","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}